Babu (Lourduraj) John-Mariadoss
Texas Tech University
H-index: 21
North America-United States
Top articles of Babu (Lourduraj) John-Mariadoss
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Interactive effects of organizational resources on sustainable product design practices: a resource orchestration perspective | European Journal of Marketing | Babu John-Mariadoss Nadia Pomirleanu Pavan R Chennamaneni Rajani Ganesh Pillai Suhaiza Zailani | 2024/1/30 |
Understanding why and when sales role focus affects salesperson turnover: Do career aspirations and age play a role? (Forthcoming) | Journal of Personal Selling & Sales Management | Muzi Liu Babu John-Mariadoss U.N. Umesh Yuan Wen | 2024 |
The Timing of Diverse External Stakeholder Involvement during Interfirm Open Innovation: The Effects on New Product Speed to Market and Product Lifespan | Industrial Marketing Management | Gregory J Fisher Babu John-Mariadoss Daniel Kuzmich William J Qualls | 2024/2/1 |
Building human brands: the role of critical reviews | Journal of Research in Interactive Marketing | Nadia Pomirleanu Pavan Rao Chennamaneni Babu John-Mariadoss John A Schibrowsky | 2023/10/20 |
Self-Determination to Better Health Outcomes: A Study of Diabetes in the Native American Community | Journal of Student Research | Maya Echambadi Babu John-Mariadoss | 2023/11/30 |
Not the way it used to be: B2B interactions in the era of ecosystems | Journal of Business & Industrial Marketing | B. Gustafson N. Pomirleanu John-Mariadoss B. | 2023 |
Social media and B2B sales: An integrative framework and future directions | Raj Agnihotri Babu John-Mariadoss | 2022/4/1 | |
Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey | Nadia Pomirleanu Babu John-Mariadoss John Schibrowsky | 2022/2/22 | |
The social buyer: A framework for the dynamic role of social media in organizational buying | Journal of Business Research | Brandon M Gustafson Nadia Pomirleanu Babu John Mariadoss Jean L Johnson | 2021/3/1 |
How information and communication technology shapes the influence of culture on innovation: a country-level analysis | Journal of Management Information Systems | T.J.V. Saldanha B. Mariadoss M.X. Wu S. Mithas | 2021 |
Commitment and Replacement of Existing SaaS-Delivered Applications: A Mixed-Methods Investigation | MIS Quarterly | Xiao Xiao Saonee Sarker Ryan T Wright Suprateek Sarker Babu John Mariadoss | 2020/5 |
Customer satisfaction with consumption systems | Journal of Business-to-Business Marketing | Vishal Bindroo Babu John Mariadoss Raj Echambadi Kumar R Sarangee | 2020/1/2 |
Information Technology, Learning, and Sales Performance | Terence Saldanha Nadia Pomirleanu Babu L John Mariadoss Sunil Mithas | 2020 |
Co-Authors
