Ayesha Bevan-Dye
Northwest University
H-index: 13
North America-United States
Top articles of Ayesha Bevan-Dye
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The “why” behind generation Y amateur gamers' ongoing eSports gameplay intentions | International Journal of Sports Marketing and Sponsorship | Woulan Hattingh Liandi Van den Berg Ayesha Bevan-Dye | 2024/1/19 |
Self-esteem, need for achievement, risk-taking propensity and consequent entrepreneurial intentions | Southern African Journal of Entrepreneurship and Small Business Management | Annelie Steenkamp Natanya Meyer Ayesha L Bevan-Dye | 2024 |
Instagram celebrity fashion reviews’ influence on Generation Y students’ fashion brand preferences: information-adoption model evaluation | 11TH International Conference on Contemporary Marketing Issues. | Ayesha Lian Bevan-Dye | 2023 |
Generation Y consumers' wearable activity-tracker adoption intention: applying the theory of planned behaviour | International Journal of Sport Management and Marketing | Chantel Muller Ayesha Lian Bevan-Dye | 2023 |
Ascertaining the antecedents of Generation Y consumers’ perceived utility of celebrity influencers’ fashion content on Instagram and consequent fashion brand predispositions … | Innovative Marketing | Ayesha Bevan-Dye Lebohang G Motaung | 2023 |
Determinants of the purchase influence of online consumer-generated reviews amongst Generation Y students in South Africa: Application of the information adoption theory | Journal of Contemporary Management | Ayesha Lian Bevan-Dye | 2022/8/1 |
FACTORS INFLuENCING GENERATION Y MALE STuDENTS’FASHION LEADERSHIP: A MARKETING CASE | Innovative Marketing | Marko van Deventer Tami Mangezi Ayesha Bevan-Dye | 2022 |
South African Generation Y students' global consumer orientation | Journal of Contemporary Management | Ayesha Lian Bevan-Dye | 2021/12/1 |
Antecedents of Generation Y consumers’ usage frequency of online consumer reviews | Spanish Journal of Marketing-ESIC | Ayesha Lian Bevan-Dye | 2020/10/28 |
INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS | International journal of social sciences and humanity studies | PJ Van Schalkwyk Ayesha Lian Bevan-Dye | 2020/2/2 |
Influence of perceived usefulness and ease of use on Generation Y students’ attitude towards streaming services in South Africa | Polish Journal of Management Studies | Re-an Müller Marinda van der Merwe Ayesha L Bevan-Dye | 2020 |
