Ayantunji Gbadamosi

Ayantunji Gbadamosi

University of East London

H-index: 23

Europe-United Kingdom

About Ayantunji Gbadamosi

Ayantunji Gbadamosi, With an exceptional h-index of 23 and a recent h-index of 18 (since 2020), a distinguished researcher at University of East London, specializes in the field of Consumer Behaviour, Marketing to Children, SME Marketing, Marketing Communications.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sustainability on the horizon? An investigation into sustainable banking practices in an emerging economy

Consumer Behaviour and Digital Transformation

Innovation and Sustainability in Business Turbulence: Navigating the ‘Now Normal’through Value Co-creation

Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector

Inclusion of People With Disabilities in Marketing: A Paradigm Shift

Entrepreneurship and the informal sector: Challenges and opportunities for African business development

Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study

Examining social media live stream’s influence on the consumer decision-making: A thematic analysis

Ayantunji Gbadamosi Information

University

Position

Royal Docks School of Business and Law UK

Citations(all)

1694

Citations(since 2020)

1041

Cited By

1047

hIndex(all)

23

hIndex(since 2020)

18

i10Index(all)

34

i10Index(since 2020)

27

Email

University Profile Page

University of East London

Google Scholar

View Google Scholar Profile

Ayantunji Gbadamosi Skills & Research Interests

Consumer Behaviour

Marketing to Children

SME Marketing

Marketing Communications

Top articles of Ayantunji Gbadamosi

Title

Journal

Author(s)

Publication Date

Sustainability on the horizon? An investigation into sustainable banking practices in an emerging economy

Society and Business Review

Kareem Folohunso Sani

Ayantunji Gbadamosi

Rula R Al-Abdulrazak

2024/4/26

Consumer Behaviour and Digital Transformation

Ayantunji Gbadamosi

2024/3/11

Innovation and Sustainability in Business Turbulence: Navigating the ‘Now Normal’through Value Co-creation

Ayantunji Gbadamosi

Nnamdi O Madichie

Emmanuel Mogaji

2023/11/3

Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector

Journal of African Business

Kareem Folohunso Sani

Ayantunji Gbadamosi

Rula Al-Abdulrazak

2023/10/30

Inclusion of People With Disabilities in Marketing: A Paradigm Shift

Kareem F Sani

Ayantunji Gbadamosi

2022

Entrepreneurship and the informal sector: Challenges and opportunities for African business development

Nnamdi O Madichie

Ayantunji Gbadamosi

Pantaleo Rwelamila

2021/10/2

Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study

Journal of Fashion Marketing and Management: An International Journal

Christiana Mbang Emmanuel-Stephen

Ayantunji Gbadamosi

2022/3/1

Examining social media live stream’s influence on the consumer decision-making: A thematic analysis

Electronic Commerce Research

Kathy-Ann Fletcher

Ayantunji Gbadamosi

2022/10/11

Where Are We on Diversity, Equity, and Inclusion?: A Million-Dollar Question

Ayantunji Gbadamosi

2022

The emergence of resources seeking Chinese firms’ specific advantages in emerging market

Sustainability

Ojo Olukayode Iwaloye

Hong Kei Im

Adeniyi Damilola Olarewaju

Ayantunji Gbadamosi

Jose Alves

...

2022/7/7

Young Consumers, Deprivation, and Christmas Commercialisation

Diliara Mingazova

Ayantunji Gbadamosi

2022

Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria

21st Academy of African Business and Development (AABD) Conference 2021

K Sani

Ayantunji Gbadamosi

Rula Al-Abdulrazak

2022

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Ayantunji Gbadamosi

2022/5/20

Marketing to Children in Africa: Ethics, Business, and Public Policy

21st Academy of African Business and Development Conference

Ayantunji Gbadamosi

2021

Consumption, religion and digital marketing in developing countries

Ayantunji Gbadamosi

2021/1/8

Brand value co-creation in the social commerce era: empirical evidence from Iran

Journal of electronic commerce research

Saeid Rezaei

Nick Hajli

Ayantunji Gbadamosi

Niloofar Aghaali

Mauricio S Featherman

2021

Exploring the role of religion in consumer decision-making processes: Perspectives on developing nations

Ayantunji Gbadamosi

Kathy-Ann Fletcher

Kareem Sani

Roshan Panditharathna

David J Bamber

2021/1/8

Religion and consumer behaviour in developing nations

Ayantunji Gbadamosi

Ayodele C Oniku

2021/1/29

A critical overview of religion, culture and consumption in developing nations

Ayantunji Gbadamosi

2021/1/8

Postmodernism, ethnicity, and celebrity culture in women’s symbolic consumption

International Journal of Market Research

Ayantunji Gbadamosi

2020/9

See List of Professors in Ayantunji Gbadamosi University(University of East London)

Co-Authors

H-index: 49
Nick Hajli

Nick Hajli

Swansea University

H-index: 16
Mina Tajvidi (PhD)

Mina Tajvidi (PhD)

Newcastle University

H-index: 10
Dr David Bamber  ___________________________________         B.Sc. (Dunelm), P.G.C.E., M.Ed. (Ed

Dr David Bamber ___________________________________ B.Sc. (Dunelm), P.G.C.E., M.Ed. (Ed

University of Bolton

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