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Avan Jassawalla

Avan Jassawalla

SUNY Geneseo

H-index: 23

North America-United States

About Avan Jassawalla

Avan Jassawalla, With an exceptional h-index of 23 and a recent h-index of 15 (since 2020), a distinguished researcher at SUNY Geneseo, specializes in the field of Product innovation, international HRM, classroom teams.

His recent articles reflect a diverse array of research interests and contributions to the field:

The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors

Increasing Students’ Felt Need for Teamwork: An Experiential Learning Exercise that Sets the Stage

Brands as personal narratives: learning from user–YouTube–brand interactions

The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts

Avan Jassawalla Information

University

Position

Professor of Management

Citations(all)

3118

Citations(since 2020)

771

Cited By

2624

hIndex(all)

23

hIndex(since 2020)

15

i10Index(all)

30

i10Index(since 2020)

20

Email

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University Profile Page

SUNY Geneseo

Google Scholar

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Avan Jassawalla Skills & Research Interests

Product innovation

international HRM

classroom teams

Top articles of Avan Jassawalla

Title

Journal

Author(s)

Publication Date

The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors

Journal of Brand Management

Hemant C Sashittal

Avan R Jassawalla

Ruchika Sachdeva

2023/5

Increasing Students’ Felt Need for Teamwork: An Experiential Learning Exercise that Sets the Stage

8th International Conference on Higher Education Advances (HEAd'22)

Avan Jassawalla

Hemant Sashittal

Alan Witt

2022/5/31

Brands as personal narratives: learning from user–YouTube–brand interactions

Journal of Brand Management

Hemant C Sashittal

Avan R Jassawalla

2021/11

The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts

Journal of Brand Management

Hemant C Sashittal

Avan R Jassawalla

2020/11

See List of Professors in Avan Jassawalla University(SUNY Geneseo)