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Aurelia Durand

Aurelia Durand

HEC Montréal

H-index: 11

North America-Canada

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About Aurelia Durand

Aurelia Durand, With an exceptional h-index of 11 and a recent h-index of 8 (since 2020), a distinguished researcher at HEC Montréal, specializes in the field of International marketing, country image, psychic distance, B2B relationships.

His recent articles reflect a diverse array of research interests and contributions to the field:

Promoting Cities to Foreign Investors: When Should IPAs Supplement Traditional Communications with a City Brand?

Aurelia Durand Information

University

Position

___

Citations(all)

714

Citations(since 2020)

333

Cited By

506

hIndex(all)

11

hIndex(since 2020)

8

i10Index(all)

11

i10Index(since 2020)

8

Email

University Profile Page

Google Scholar

Aurelia Durand Skills & Research Interests

International marketing

country image

psychic distance

B2B relationships

Top articles of Aurelia Durand

Title

Journal

Author(s)

Publication Date

Promoting Cities to Foreign Investors: When Should IPAs Supplement Traditional Communications with a City Brand?

Aude Hermenier

Aurélia Durand

2023/4

See List of Professors in Aurelia Durand University(HEC Montréal)