Assoc.Prof. Dr. Lim Kim Yew (林金友)

Assoc.Prof. Dr. Lim Kim Yew (林金友)

INTI International University

H-index: 9

Asia-Malaysia

About Assoc.Prof. Dr. Lim Kim Yew (林金友)

Assoc.Prof. Dr. Lim Kim Yew (林金友), With an exceptional h-index of 9 and a recent h-index of 9 (since 2020), a distinguished researcher at INTI International University, specializes in the field of Marketing Management, Service Marketing, Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

A Comparative and Psychological Study Between Indonesian and Malaysian on Society’s Intention to Use the Eps.

The Moderating Effect of Corporate Social Responsibility on the Factors Influencing Customer-Based Brand Equity in Chinese Retail Banking Sector

The Impact of Cultural Customization and Locational Congruity on Attitude toward Location-Based Advertising

Undergraduate Internship Program the Effectiveness and Improvement Focus

The Influencing Factors and Customer-centric Brand Equity in China Retail Banking

Assessing the Competitiveness of the Malaysia's Brackish Water Fish Industry using the Porter's Diamond Model Approach

Measuring the comparative advantage of fishery industry in Malaysia using the revealed comparative advantage model

A Study on the Brand Equity of Bubble Milk Tea in Klang Valley, Malaysia

Assoc.Prof. Dr. Lim Kim Yew (林金友) Information

University

Position

___

Citations(all)

263

Citations(since 2020)

223

Cited By

66

hIndex(all)

9

hIndex(since 2020)

9

i10Index(all)

8

i10Index(since 2020)

8

Email

University Profile Page

INTI International University

Google Scholar

View Google Scholar Profile

Assoc.Prof. Dr. Lim Kim Yew (林金友) Skills & Research Interests

Marketing Management

Service Marketing

Management

Top articles of Assoc.Prof. Dr. Lim Kim Yew (林金友)

Title

Journal

Author(s)

Publication Date

A Comparative and Psychological Study Between Indonesian and Malaysian on Society’s Intention to Use the Eps.

Journal for ReAttach Therapy and Developmental Diversities

Lim Kim Yew

Poh Kiong Tee

Tan Owee Kowang

Ling Chai Wong

Alvin Naldo Grady

2023

The Moderating Effect of Corporate Social Responsibility on the Factors Influencing Customer-Based Brand Equity in Chinese Retail Banking Sector

Journal of Environmental Planning and Management

Muhammad Mehedi Masud

Nusrat Jafrin

Abu Naser Mohammad Saif

Abdullah Al-Mamun

2023/10/15

The Impact of Cultural Customization and Locational Congruity on Attitude toward Location-Based Advertising

RES MILITARIS

Poh Kiong Tee

Lim Kim Yew

Toong Hai Sam

Tan Owee Kowang

Frolova Aleksandra

...

2023/1/11

Undergraduate Internship Program the Effectiveness and Improvement Focus

Res Militaris

Tan Owee Kowang

Goh Jiun Kai

Goh Chin Fei

Hii Puong Koh

Lim Kim Yew

2023

The Influencing Factors and Customer-centric Brand Equity in China Retail Banking

Res Militaris

Mengxi Yang

Lim Kim Yew

Sam Toong Hai

Tan Owee Kowang

Tee Poh Kiong

...

2023/1/9

Assessing the Competitiveness of the Malaysia's Brackish Water Fish Industry using the Porter's Diamond Model Approach

RES MILITARIS

Vikneswary Tirumalaisamy

Asokan Vasudevan

Toong Hai Sam

Suresh Rajamanickam

Shiney John

...

2023/1/9

Measuring the comparative advantage of fishery industry in Malaysia using the revealed comparative advantage model

Res Militaris

Vikneswary Tirumalaisamy

Asokan Vasudevan

Toong Hai Sam

Xue Ruiteng

Rajermani Thinakaran

...

2023/1/9

A Study on the Brand Equity of Bubble Milk Tea in Klang Valley, Malaysia

NeuroQuantology

Ee Vern Ng

Wong Chee Hoo

Alex Hou Hong Ng

Toong Hai Sam

Kim Yew Lim

...

2022

Factors Affecting User Intention among China Farmers Towards Digital Financial Platform

NeuroQuantology

Chee-Pung Ng Wang Liyuan

Lim Kim Yew

Tan Owee Kowang

Sam Toong Hai

Alex Ng Hou Hong

...

2022

Generational Differences between Gen X and Y in Work Experience, Work Value, Work Outcome, and Cultural Dimension in Southeast Asia

RES MILITARIS

Tjong Budisantoso

Toong Hai Sam

Richard Sutejo

Zahra Mustafafi

Lim Kim Yew

...

2022/12/28

Technology Adoption of Online Learning in High Schools duringMovement Control Order (MCO) in Malaysia

NeuroQuantology

Danny Tay Hock Seng

Sam Toong Hai

Kim Yew Lim

Wong Chee Hoo

Alex Hou Hong Ng

...

2022

Customer Experience, Brand Innovativeness, Word of Mouth and Brand Equity of Banks in China

NeuroQuantology

Tee Poh Kiong Mengxi Yang

Lim Kim Yew

Sam Toong Hai

Tan Owee Kowang

Wong Chee Hoo

...

2022

Analysis of Leadership Style in Creation of Teamwork in the Malaysian Media Industry

NeuroQuantology

Chong Yen Ning

Alex Hou Hong Ng

Wong Chee Hoo

Kim Yew Lim

Toong Hai Sam

...

2022

Technology Acceptance and the Influence Towards Small and Medium-sized Enterprise (SME) Company Performance in Malaysia

NeuroQuantology

Sam Toong Hai

Yap Pei Wen

Rajani Balakrishnan

Kim Yew Lim

Wong Chee Hoo

...

2022

Critical success factors for Lean Six Sigma in business school: A view from the lecturers

International Journal of Evaluation and Research in Education

Tan Owee Kowang

Lim Peidi

Lim Kim Yew

Ong Choon Hee

Goh Chin Fei

...

2022/3

Electronic Word of Mouth Factors in Social Media influencing Generation Z's Purchase Intention: Towards a Conceptual Framework

NeuroQuantology

Abdulla Saleem Haroon

Alex Ng Hou Hong

Wong Chee Hoo

Kim Yew Lim

Toong Hai Sam

...

2022

COVID -19 and The Resetting of Corporate Social Responsibility: A Preview of What is Coming Next

Journal of Legal, Ethical and Regulatory Issues

Tan Seng Teck

Chong Wei Ying

Chong Kok Wai

Lim Kim Yew

Liew Cheng Siang

2022

Motivations and Influences for Healthy Food Dining: a comparative study of Switzerland and Indonesia.

Res Militaris

Richard Sutejo

Toong Hai Sam

Tjong Budisantoso

Fariska Yosi Iryanti

Lim Kim Yew

...

2022/12/28

Relationship between teaching quality factors and employability among Technology Management students

Int J Eval & Res Educ ISSN

Tan Owee Kowang

Lim Kim Yew

How Wen Yen

Ong Choon Hee

Goh Chin Fei

...

2022

Factors Influencing Shopper’s Purchase Intention on Live-Streams in Malaysia during Covid-19

NeuroQuantology

Tsen Yee Yung

Wong Chee Hoo

Alex Hou Hong Ng

Toong Hai Sam

Kim Yew Lim

...

2022

See List of Professors in Assoc.Prof. Dr. Lim Kim Yew (林金友) University(INTI International University)

Co-Authors

H-index: 28
Assoc. Prof. Ts. Dr. Tan Owee Kowang (陈韦光)

Assoc. Prof. Ts. Dr. Tan Owee Kowang (陈韦光)

Universiti Teknologi Malaysia

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