Arlina Nurbaity Lubis

Arlina Nurbaity Lubis

Universitas Sumatera Utara

H-index: 19

Asia-Indonesia

About Arlina Nurbaity Lubis

Arlina Nurbaity Lubis, With an exceptional h-index of 19 and a recent h-index of 17 (since 2020), a distinguished researcher at Universitas Sumatera Utara, specializes in the field of Operation Management, Marketing Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion

Increasing the competitive advantage and the performance of SMEs using entrepreneurial marketing architectural innovation capability in North Sumatera, Indonesia

Entrepreneurial Marketing Architectural Innovation Capability in Indonesian SMEs: a Conceptual Model

Analysis Of Factors Affecting Usage Electronic Money On Shopping Behavior On Metropolitan Consumers In Indonesia Moderated By Shopping Efficiency.

THE INFLUENCE OF LEADERSHIP STYLE AND ORGANIZATIONAL CULTURE TOWARDS EMPLOYEE WORK MOTIVATION 3 STAR HOTEL IN MEDAN

Social Interactive Engagement for Generation Z: A Proposed Conceptualization

THE EFFECT OF PRICE PERCEPTION AND TRUST ON CANAKO RICE BOX PURCHASE DECISION THROUGH CUSTOMER SATISFACTION AS INTERVERNING VARIABLES

The Influence of Brand Experience and Customer Satisfaction on Customer Loyalty with Customer Trust as Intervening Variable at Bakery and Cake Shop in Medan

Arlina Nurbaity Lubis Information

University

Position

___

Citations(all)

1512

Citations(since 2020)

1167

Cited By

707

hIndex(all)

19

hIndex(since 2020)

17

i10Index(all)

32

i10Index(since 2020)

29

Email

University Profile Page

Universitas Sumatera Utara

Google Scholar

View Google Scholar Profile

Arlina Nurbaity Lubis Skills & Research Interests

Operation Management

Marketing Management

Top articles of Arlina Nurbaity Lubis

Title

Journal

Author(s)

Publication Date

Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion

Mutiara: Multidiciplinary Scientifict Journal

Ayu Nur Utami Siwi Hariyati

Arlina Nurbaity Lubis

Beby Karina Fawzeea

2024/1/12

Increasing the competitive advantage and the performance of SMEs using entrepreneurial marketing architectural innovation capability in North Sumatera, Indonesia

Uncertain Supply Chain Management

M Siregar

A Lubis

Y Absah

P Gultom

2024

Entrepreneurial Marketing Architectural Innovation Capability in Indonesian SMEs: a Conceptual Model

Muhammad Siregar

Arlina Lubis

Yeni Absah

Parapat Gultom

2024/4/3

Analysis Of Factors Affecting Usage Electronic Money On Shopping Behavior On Metropolitan Consumers In Indonesia Moderated By Shopping Efficiency.

Quality-Access to Success

Prihatin Lumbanraja

Arlina Nurbaity Lubis

Beby Kendida Hasibuan

Hamdani Harahap

2024/3/1

THE INFLUENCE OF LEADERSHIP STYLE AND ORGANIZATIONAL CULTURE TOWARDS EMPLOYEE WORK MOTIVATION 3 STAR HOTEL IN MEDAN

Proceeding International Seminar of Islamic Studies

Abdi Setiawan

Arlina Nurbaity Lubis

Yeni Absah

Beby Karina F Sembiring

2024/2/15

Social Interactive Engagement for Generation Z: A Proposed Conceptualization

Pipit Buana Sari

Paham Ginting

Arlina Nurbaity Lubis

Syafrizal Helmi Situmorang

2023/8/1

THE EFFECT OF PRICE PERCEPTION AND TRUST ON CANAKO RICE BOX PURCHASE DECISION THROUGH CUSTOMER SATISFACTION AS INTERVERNING VARIABLES

PROSIDING FAKULTAS ILMU SOSIAL ILMU POLITIK UNIVERSITAS DHARMAWANGSA

Anggita Rizki Defiani Hasibuan

Arlina Nurbaity Lubis

Parapat Gultom

2023/5/2

The Influence of Brand Experience and Customer Satisfaction on Customer Loyalty with Customer Trust as Intervening Variable at Bakery and Cake Shop in Medan

International Journal of Research and Review, urnal of Research and Review

Balkis Febry Fonda

Arlina Nurbaity Lubis

Beby Karina Fawzeea Sembiring

2023

Factors Affecting Loyalty in the Insurance Sector

Rakesh Sitepu

FS Beby Karina

Arlina Nurbaity Lubis

Endang Sulistya Rini

2023/4/10

THE EFFECT OF CONSUMER PERCEPTIONS OF PRODUCTS AND MOTIVATION ON PURCHASE DECISIONS CANAKO RICE BOX WITH A LIFESTYLE AS A MODERATION VARIABLE

International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)

Anggita Rizki Defiani Hasibuan

Arlina Nurbaity Lubis

Parapat Gultom

2023/6/20

Combining Beaufort cipher and RSA-CRT algorithm in a hybrid scheme to secure images

Journal of Physics: Conference Series

D Rachmawati

AN Lubis

2023

Business Unit Management Performance Analysis in PT. Perkebunan Nusantara II Medan-North Sumatra.

Quality-Access to Success

Albert Einstein Pakpahan

Arlina Nurbaity Lubis

Endang Sulistiya Rini

Beby Karina Fawzeea Sembiring

2023/3/1

Strategy for Improving the Performance of Culinary SME Actors in Langsa City, Indonesia

International Journal of Advances in Social Sciences and Humanities

Fatma Fatma

Iskandarini Iskandarini

Arlina Nurbaity Lubis

2023/11/30

THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS

International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)

Irfan Syahputra

Paham Ginting

Arlina Nurbaity Lubis

2023/6/19

The Effect of Customer Co-creation on eWOM through Customer Satisfaction

Proceeding Medan International Conference on Economic and Business

Rizky Amalia Nasution

Amrin Fauzi

Arlina Nurbaity Lubis

2023/2/28

The Influence of Social Media Marketing and Lifestyle on Purchasing Decisions in Small to Medium Enterprises Diyos Shoes Cleaning Shoe Cleaning Services

International Management Conference and Progressive Papers

Roy Mulyadi Mardiyos

Arlina Nurbaity Lubis

Parapat Gultom

2023/11/15

The Effect of Instagram Marketing and Customer Experience on Customer Loyalty through Customer Engagement in Mili Kopi Pematang Siantar, Indonesia

International Journal of Business, Economics & Financial Studies

Maretta Selvana Siburian

Arlina Nurbaity Lubis

Syafrizal Helmi Situmorang

2023/5/31

The effect of customer co-creation and customer experience on electronic word of mouth (eWoM) through customer satisfaction on sharia Indonesian bank in medan city

International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)

Rizky Amalia Nasution

Amrin Fauzi

Arlina Nurbaity Lubis

2023/2/27

Customer Engagement Analysis of Experiential Quality Through Destination Halal Authenticity Congruence (DHAC)

Procedding International Conference of Media and Communication in Southeast Asia

Slamet Widodo

Arlina Nurbaity Lubis

Prihatin Lumbanraja

2023/5/16

Investigating the Determinants of Students' Trust in Budi Utomo Binjai Vocational, Indonesia

Journal of Madani Society

Metta Dina Gloria

Arlina Nurbaity Lubis

Beby Karina Fawzeea Sembiring

2023/8/31

See List of Professors in Arlina Nurbaity Lubis University(Universitas Sumatera Utara)