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Arjun Chaudhuri

Arjun Chaudhuri

Fairfield University

H-index: 24

North America-United States

About Arjun Chaudhuri

Arjun Chaudhuri, With an exceptional h-index of 24 and a recent h-index of 18 (since 2020), a distinguished researcher at Fairfield University, specializes in the field of Emotion in Consumer Behavior, Brand Loyalty, Value.

His recent articles reflect a diverse array of research interests and contributions to the field:

Examining Loyalty and Situational Value in Green Retail and Service Establishments

Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity

THE SEPARATE EFFECTS OF LOYALTY AND SITUATIONAL VALUE ON WILLINGNESS TO PAY A HIGHER PRICE: THE ROLE OF AFFECT AND REASON

Arjun Chaudhuri Information

University

Position

Professor of Marketing

Citations(all)

16604

Citations(since 2020)

6112

Cited By

18528

hIndex(all)

24

hIndex(since 2020)

18

i10Index(all)

34

i10Index(since 2020)

22

Email

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University Profile Page

Fairfield University

Google Scholar

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Arjun Chaudhuri Skills & Research Interests

Emotion in Consumer Behavior

Brand Loyalty

Value

Top articles of Arjun Chaudhuri

Title

Journal

Author(s)

Publication Date

Examining Loyalty and Situational Value in Green Retail and Service Establishments

Journal of Marketing Development and Competitiveness

Arjun Chaudhuri

Camelia C Micu

Iman Naderi

2024

Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity

Journal of Retailing and Consumer Services

Lieve Douce

Kim Willems

Arjun Chaudhuri

2022/11/1

THE SEPARATE EFFECTS OF LOYALTY AND SITUATIONAL VALUE ON WILLINGNESS TO PAY A HIGHER PRICE: THE ROLE OF AFFECT AND REASON

2020 AMA Summer Academic Conference

Arjun Chaudhuri

Camelia Micu

Iman Naderi

2020

See List of Professors in Arjun Chaudhuri University(Fairfield University)