Antonio Williams, PhD
Indiana University Bloomington
H-index: 17
North America-United States
Top articles of Antonio Williams, PhD
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience | International Journal of Sport Management and Marketing | Antonio S Williams Byungik Park Zack P Pedersen | 2023 |
An Examination of Consumer's Brand Loyalty and Purchase Intention Toward Collaborations in the Sport Brand Footwear Industry. | Sport Marketing Quarterly | Yoon Heo Zack P Pedersen Antonio S Williams Kevin K Byon | 2023/12/1 |
Guest editorial: Diversity, equity and inclusivity in sport marketing research | International Journal of Sports Marketing and Sponsorship | Antonio Williams Natasha Brison Ann Pegoraro | 2023/7/31 |
Once upon a time: using brand stories to sell signature sneakers | International Journal of Sports Marketing and Sponsorship | Antonio Williams Yoon Heo | 2023/11/2 |
UNDERSTANDING SOURCES OF SUPPORT FOR CAREER DEVELOPMENT: LIVED EXPERIENCES OF NCAA DIVISION I FEMALE INTERCOLLEGIATE ATHLETES IN HIGHER EDUCATION. | International Journal of Sport Management | Jin Park Antonio Williams Jiyoung Park | 2023/6/1 |
Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor | Sport Marketing Quarterly | Sung Wook Sean Son Antonio Williams | 2023/3/1 |
Athlete apparel: the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise | Sport, Business and Management: An International Journal | Antonio Williams Zack Paul Pedersen | 2023/9/15 |
Live events and the sport customer: A sport spectator quality-value-behavior model | Journal of Global Sport Management | Charles W Jones Kevin K Byon Antonio S Williams Paul M Pedersen | 2023/1/2 |
Online consumer reviews of a sport product: an alternative path to understanding brand associations | Sport, Business and Management: An International Journal | Antonio S Williams Yoon Heo Jun Woo Choi Zack P Pedersen Kevin K Byon | 2023/9/15 |
Evaluating the Motivations Driving Fantasy Football Participants in Selecting Fantasy Football Analysts for Information Consumption | Journal of Sports Media | Tyler Ratts Ramir D Williams Kevin K Byon Antonio S Williams Paul M Pedersen | 2023 |
Diversity, equity and inclusion in sport marketing. | Antonio Williams Natasha Brison Ann Pegoraro | 2023/9/5 | |
ADVANCING THE ATHLETE BRAND: EVALUATING THE CURRENT LANDSCAPE OF ATHLETE LOGOS. | International Journal of Sport Management | Zack P Pedersen Antonio S Williams | 2022/3/1 |
Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention | International Journal of Sports Marketing and Sponsorship | Antonio S Williams Sungwook Son | 2022/1/11 |
The moderating effect of trait aggression on the relationship between acts of aggressive behavior and spectator enjoyment | Journal of Sport Behavior | Zack P Pedersen Kyungyeol Anthony Kim Kevin K Byon Antonio S Williams | 2022/12/1 |
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball | International journal of sports marketing and sponsorship | Zack P Pedersen Kyungyeol Kim Kevin K Byon Antonio S Williams | 2022/1/11 |
The impact of COVID-19 on athlete branding | Zack P Pedersen Antonio S Williams Ryan M Brewer | 2022/11/11 | |
Perceived barriers to careers in sport and stereotypes toward women in sport: Exploring Division I female college athletes’ experiences in athletic and educational settings | Journal of Issues in Intercollegiate Athletics | Jin Park Antonio S Williams | 2022 |
Reimagining sport management programs within kinesiology and public health | Thomas R George Armin A Marquez Cassandra J Coble Antonio S Williams | 2022/10/10 | |
Legacy branding: The posthumous utilization and management of athlete brands | International Journal of Sport Communication | Antonio S Williams Zack P Pedersen Kelly J Brummett | 2022/3/12 |
Augmenting the formation of esports gameplay intention: Interaction effects of genre and gender | Sport, Business and Management: An International Journal | Wooyoung Jang Kevin K Byon Antonio Williams Paul M Pedersen | 2021/10/6 |
