Annisa Lisdayanti

Annisa Lisdayanti

Universitas Widyatama

H-index: 5

Asia-Indonesia

About Annisa Lisdayanti

Annisa Lisdayanti, With an exceptional h-index of 5 and a recent h-index of 5 (since 2020), a distinguished researcher at Universitas Widyatama, specializes in the field of Marketing Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Impact of Social Media Influencers on Consumer Behavior: A Comparative Analysis of Generation Z and Millennials Life Style

MEMBIDIK PELUANG USAHA YANG TEPAT BAGI GENERASI MILENIAL

PERILAKU KONSUMEN DALAM ERA E-COMMERCE

SKRIPSI PENGEMBANGAN MODEL PEMBELAJARAN KOOPERATIF TIPE TEAM PAIR SOLO MENGGUNAKAN MEDIA TARIUS (KOTAK MISTERIUS) UNTUK MENINGKATKAN KEMAMPUAN MENULIS TEKS PERSUASI PADA SISWA …

Penerapan Model EPIC Short Film “Tenang” terhadap Brand Awareness Kanal YouTube Yura Yunita

MILLENNIAL GENERATION DECISIONS ARE BASED ON SOCIAL FACTORS AND PRICES WHICH ARE MODERATED BY LIFESTYLE

STRATEGI PEMASARAN DIGITAL PADA PELAKU USAHA TANAMAN HIAS DI KELURAHAN SUKAMISKIN, KECAMATAN ARCAMANIK, KOTA BANDUNG

Strategi Pengembangan Produk Berdaya Saing (Unit Usaha Pascorner: Pemasyarakatan PojokWarga Binaan BNN Jabar)

Annisa Lisdayanti Information

University

Position

___

Citations(all)

111

Citations(since 2020)

105

Cited By

18

hIndex(all)

5

hIndex(since 2020)

5

i10Index(all)

3

i10Index(since 2020)

3

Email

University Profile Page

Universitas Widyatama

Google Scholar

View Google Scholar Profile

Annisa Lisdayanti Skills & Research Interests

Marketing Management

Top articles of Annisa Lisdayanti

Title

Journal

Author(s)

Publication Date

The Impact of Social Media Influencers on Consumer Behavior: A Comparative Analysis of Generation Z and Millennials Life Style

International Journal Of Humanities Education and Social Sciences

Ayuningtyas Y Hapsari

Pipin Sukandi

Gallang P Dalimunthe

Annisa Lisdayanti

Yelli Eka Sumadhinata

...

2024/4/10

MEMBIDIK PELUANG USAHA YANG TEPAT BAGI GENERASI MILENIAL

Jurnal Abdimas Bina Bangsa

Pipin Sukandi

Yelli Eka Sumadhinata

Ayuningtyas Yuli Hapsari

Gallang Perdhana Dalimunthe

Annisa Lisdayanti

...

2024/2/2

PERILAKU KONSUMEN DALAM ERA E-COMMERCE

Nani Hamdani Amir

Hafidz Hanafiah

Eljihad Akbari Syukriah Mathory

Irawan Yuswono

Annisa Lisdayanti

...

2023/12/19

SKRIPSI PENGEMBANGAN MODEL PEMBELAJARAN KOOPERATIF TIPE TEAM PAIR SOLO MENGGUNAKAN MEDIA TARIUS (KOTAK MISTERIUS) UNTUK MENINGKATKAN KEMAMPUAN MENULIS TEKS PERSUASI PADA SISWA …

ANNISA PUJI LISDAYANTI

2023

Penerapan Model EPIC Short Film “Tenang” terhadap Brand Awareness Kanal YouTube Yura Yunita

Jurnal Manajemen Bisnis dan Keuangan

Annisa Lisdayanti

Ayuningtyas Yuli Hapsari

2023/10/1

MILLENNIAL GENERATION DECISIONS ARE BASED ON SOCIAL FACTORS AND PRICES WHICH ARE MODERATED BY LIFESTYLE

Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)

Ayu Hapsari

Annisa Lisdayanti

2023/9/30

STRATEGI PEMASARAN DIGITAL PADA PELAKU USAHA TANAMAN HIAS DI KELURAHAN SUKAMISKIN, KECAMATAN ARCAMANIK, KOTA BANDUNG

Jurnal Visi Pengabdian Kepada Masyarakat

Ni Putu Nurwita Pratami Wijaya

Gallang Perdhana Dalimunthe

Dinda Kayani Putri Bestari

Annisa Lisdayanti

Ifa Latifah

2023/8/31

Strategi Pengembangan Produk Berdaya Saing (Unit Usaha Pascorner: Pemasyarakatan PojokWarga Binaan BNN Jabar)

SEIKO: Journal of Management & Business

Dinda Kayani Putri Bestari

Gallang Perdhana Dalimunthe

Annisa Lisdayanti

Ni Putu Nurwita Pratami Wijaya

2023/8/11

Pengembangan Model Pembelajaran Kooperatif Tipe Team Pair Solo Menggunakan Media Tarius (Kotak Misterius) untuk Meningkatkan Kemampuan Menulis Teks Persuasi pada Siswa Kelas …

Repetisi: Riset Pendidikan Bahasa dan Sastra Indonesia

Annisa Puji Lisdayanti

Mimi Mulyani

Ayu Wulandari

2023/7/18

DEVELOPMENT OF STRATEGY ON CITRONELLA PRODUCTS TO OPTIMIZE AGRIBUSINESS POTENTIAL IN RURAL AREAS (STUDY IN CIPATAT VILLAGE KEC. CILENGKRANG WEST JAVA).

Central Asia & the Caucasus (14046091)

Dinda Kayani Putri Bestari

Ni Putu Nurwita

Mariana Rachmawati

Annisa Lisdayanti

Gallang Perdhana Dalimun

...

2022/1/1

“INFLUENCE OF BRAND IMAGE AND PRICE DISCOUNT TO PURCHASE DECISION SRIWIJAYA AIRLINE TICKET”.

Central Asia & the Caucasus (14046091)

Uce Karna Suganda

Mariana Rachmawati

Indri Gustirani

Annisa Lisdayanti

Ni Putu Nurwita Pratami Wijaya

...

2022/1/1

Co-Innovation And Innovation Performance In Small Firms: The Mediating Role Of Absorptive Capacity.

Review of International Geographical Education Online

Fansuri Munawar

Mariana Rachmawati

Annisa Lisdayanti

Dinda Kayani Putri Bestari

Ni Putu Nurwita Pratami Wijaya

...

2021/3/1

Analisa Kompetensi Kewirausahaan UMKM: Suatu Telaah Kondisi Pasca-Pandemi

Jurnal Inovasi Masyarakat

Gallang Dalimunthe

Ni Putu Nurwita Pratami Wijaya

Annisa Lisdayanti

Artarina Dewi Asri Samoedra

Dinda Kayani Putri Bestari

2021/12/20

The Influence of Geographical Information System and Experiential Marketing on Interest in Watching Virtual Concerts during A Pandemic (Survey of Generation Z in Bandung City).

Review of International Geographical Education Online

Annisa Lisdayanti

2021/6/1

The effect of perceptions of ease and perception of risk on interest in shopping online using the shopee application in the pandemic era

PalArch's Journal of Archaeology of Egypt/Egyptology

Annisa Lisdayanti

Djoko Roespinoedji

Mohd Haizam Saudi

2020

LOW INTEREST IN READING OF STUDENTS MANAGEMENT MAJOR AT WIDYATAMA UNIVERSITY

Galuh Boga Kuswara

Ucu Nugraha

Annisa Lisdayanti

2020

Pengaruh Lingkungan Bisnis Terhadap Strategi Pemasaran Industri Ritel Minimarket Di Kota Bandung

Inovasi: Jurnal Ilmiah Ilmu Manajemen

Dicky Jhon Anderson Butarbutar

Annisa Lisdayanti

2020

The Role of Social Marketing Campaign in Increasing Public Awareness of Bringing Drinking Bottle

Annisa Lisdayanti

Elsa Dewi

2020

The Impact of External Business Environment on Marketing Strategic Impacting Marketing Performance in the Retail Industry in Bandung

Prosiding ICoISSE

Dicky Jhon Anderson ButarButar

Annisa Lisdayanti

2020/8/23

Analysing promotion mix and perceived usefulness of e-wallets: A case of linkaja applications in Indonesia

International Journal of Finance & Banking Studies

Muhammad Fikri

Annisa Lisdayanti

2020

See List of Professors in Annisa Lisdayanti University(Universitas Widyatama)