CUFinder

Annie Liu

Annie Liu

Texas State University

H-index: 18

North America-United States

About Annie Liu

Annie Liu, With an exceptional h-index of 18 and a recent h-index of 12 (since 2020), a distinguished researcher at Texas State University, specializes in the field of Business Marketing & Analytics, Sales, International Marketing, Buyer-Seller Relationship and Process, Customer Reacquisition.

His recent articles reflect a diverse array of research interests and contributions to the field:

B2B Buyers' emotions and regulatory focus in justice and switch back decisions

Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition

The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships: An Abstract

Annie Liu Information

University

Position

___

Citations(all)

2459

Citations(since 2020)

677

Cited By

2007

hIndex(all)

18

hIndex(since 2020)

12

i10Index(all)

23

i10Index(since 2020)

13

Email

Access Email

University Profile Page

Texas State University

Google Scholar

View Google Scholar Profile

Annie Liu Skills & Research Interests

Business Marketing & Analytics

Sales

International Marketing

Buyer-Seller Relationship and Process

Customer Reacquisition

Top articles of Annie Liu

Title

Journal

Author(s)

Publication Date

B2B Buyers' emotions and regulatory focus in justice and switch back decisions

Industrial Marketing Management

Richa Chugh

Noel Gould

Mark P Leach

Annie H Liu

2023/2/1

Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition

Journal of Personal selling & sales ManageMent

Mark P Leach

Annie H Liu

Ellen Bolman Pullins

Sijun Wang

2021/11/24

The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships: An Abstract

Richa Chugh

Valerie Lindsay

Dave Crick

Annie H Liu

2020

See List of Professors in Annie Liu University(Texas State University)