ProfessorsProfessors of Victoria UniversityAnne-Marie HEDE

Anne-Marie HEDE

Victoria University

H-index: 24

Oceania-Australia

About Anne-Marie HEDE

Anne-Marie HEDE, With an exceptional h-index of 24 and a recent h-index of 16 (since 2020), a distinguished researcher at Victoria University, specializes in the field of Events, consumer behaviour, marketing communications, brand management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Place solidarity: A case of the Türkiye earthquakes

Re-thinking brand extension theory: Parents, siblings and off-spring or landlords and tenants?

Resident behavioural support for cruise tourism: A case study of Ho Chi Minh City, Vietnam

Anne-Marie HEDE Information

University	Victoria University
Position	___
Citations(all)	2464
Citations(since 2020)	948
Cited By	1976
hIndex(all)	24
hIndex(since 2020)	16
i10Index(all)	28
i10Index(since 2020)	22
Email	Access Email
University Profile Page	Victoria University
Google Scholar	View Google Scholar Profile

Anne-Marie HEDE Skills & Research Interests

Events

consumer behaviour

marketing communications

brand management

Top articles of Anne-Marie HEDE

Title	Journal	Author(s)	Publication Date
Place solidarity: A case of the Türkiye earthquakes	Annals of Tourism Research Empirical Insights	Alexander Josiassen Anne-Marie Hede Metin Kozak Florian Kock Albert Assaf	2024/5/1
Re-thinking brand extension theory: Parents, siblings and off-spring or landlords and tenants?	Marketing Theory	Anne-Marie Hede Finola Kerrigan Maree Thyne	2023/6
Resident behavioural support for cruise tourism: A case study of Ho Chi Minh City, Vietnam		Tien Bich Ma Anne-Marie Hede Thu-Huong Nguyen Romana Garma	2021/1/1