Anna Krizanova

Anna Krizanova

Žilinská univerzita v Žiline

H-index: 18

Europe-Slovakia

About Anna Krizanova

Anna Krizanova, With an exceptional h-index of 18 and a recent h-index of 14 (since 2020), a distinguished researcher at Žilinská univerzita v Žiline, specializes in the field of marketing, management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Determinants of improving the relationship between corporate culture and work performance: Illusion or reality of serial mediation of leadership and work engagement in a crisis …

Academic Research Related to Consumer Preferences: Comprehensive bibliometric analysis

Immigration and Economic Growth in Europe and its Spatial Divisions

The Importance of Selected Tools of the Marketing Communication on the Irrationality of Purchasing Behaviour

DIGITAL MARKETING COMMUNICATION IN THE PROMOTION OF UNIVERSITIES: CASE STUDY OF SLOVAK REPUBLIC

The Power of Emotional Advertising Appeals: Examining Their Influence on Consumer Purchasing Behavior and Brand–Customer Relationship

Green marketing: A Comprehensive bibliometric analysis

How Shopping was Transformed from Offline to Online Space-A Case Study within the Slovak Republic

Anna Krizanova Information

University

Position

___

Citations(all)

1403

Citations(since 2020)

1132

Cited By

732

hIndex(all)

18

hIndex(since 2020)

14

i10Index(all)

28

i10Index(since 2020)

18

Email

University Profile Page

Žilinská univerzita v Žiline

Google Scholar

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Anna Krizanova Skills & Research Interests

marketing

management

Top articles of Anna Krizanova

Title

Journal

Author(s)

Publication Date

Determinants of improving the relationship between corporate culture and work performance: Illusion or reality of serial mediation of leadership and work engagement in a crisis …

Frontiers in Psychology

Jakub Michulek

Lubica Gajanova

Anna Krizanova

Margareta Nadanyiova

2023/3/15

Academic Research Related to Consumer Preferences: Comprehensive bibliometric analysis

Eva NAHALKOVA TESAROVA

Anna KRIZANOVA

2023

Immigration and Economic Growth in Europe and its Spatial Divisions

Migration Letters

Anna Krizanova

Beáta Gavurová

Hussein Mkiyes

2023/11/6

The Importance of Selected Tools of the Marketing Communication on the Irrationality of Purchasing Behaviour

Transnational Marketing Journal

David Vrtana

Anna Krizanova

2023/10/16

DIGITAL MARKETING COMMUNICATION IN THE PROMOTION OF UNIVERSITIES: CASE STUDY OF SLOVAK REPUBLIC

M Nadanyiova

J Majerova

A Krizanova

2023

The Power of Emotional Advertising Appeals: Examining Their Influence on Consumer Purchasing Behavior and Brand–Customer Relationship

Sustainability

David Vrtana

Anna Krizanova

2023/9/6

Green marketing: A Comprehensive bibliometric analysis

Littera Scripta

Jakub Michulek

Anna Krizanova

2023

How Shopping was Transformed from Offline to Online Space-A Case Study within the Slovak Republic

Management Dynamics in the Knowledge Economy

Eva Nahalkova Tesarova

Anna Krizanova

2023/6/19

Is there an impact of company size and industry on corporate culture? An empirical study from the Slovak Republic

Management Dynamics in the Knowledge Economy

Jakub Michulek

Anna Krizanova

2023/1/1

Risks of Influencer Marketing and Their Impact on The Consumer: An Empirical Study in Slovakia

Jakub MICHULEK

Anna KRIZANOVA

2022

Digital Transformation of Enterprises and Post-Pandemic Sustainable Developmental Goals

Eva Nahalkova Tesarova

Anna Krizanova

Anna Kubjatkova

Jakub Michulek

2022/7/13

Analysis of internal marketing communication tools of a selected company in industry 4.0 using McKinsey 7S analysis

Management Dynamics in the Knowledge Economy

Jakub Michulek

Anna Križanová

2022/6/1

The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?

Management dynamics in the knowledge economy

Eva Nahalkova Tesarova

Anna Krizanova

2022/6/1

Influence of the Internal Marketing Communication on the Work Performance

39th International-Business-Information-Management-Association (IBIMA) Conference, Granada, Spain, May

Jakub Michulek

Anna Krizanova

2022

Does corporate culture and leadership influence employee work performance? Evidence from the Slovak Republic

Ekonomicko-Manazerske Spektrum

Anna Krizanova

Jakub Michulek

2022

Behavioral aspects of brand management

Jana Majerová

Martin Klepek

Anna Križanová

M Stoklasa

2021

Value Added Tax and Its Influence on Pricing and Price Decision Making of Companies–A Case Study

SHS Web of Conferences

Anna Kubjatkova

Anna Krizanova

Veronika Jurickova

2021

Behavioral model of business change management in relation to building competitiveness in market economy conditions

Business: Theory and Practice

David Vrtana

Zuzana Rosnerova

Anna Krizanova

2021/12/16

The Importance of Probabilistic Analysis in the Application of the Marketing Strategy of the Selected Brand

SHS Web of Conferences

David Vrtana

Anna Krizanova

2021

Jane Austen Would Be Surprised: Sense and Sensibility in Contemporary Marketing Practice of Branding

J. Legal Ethical & Regul. Isses

Lubica Gajanova

Jana Majerova

Margareta Nadanyiova

Anna Krizanova

2021

See List of Professors in Anna Krizanova University(Žilinská univerzita v Žiline)