Anja Lambrecht
London Business School
H-index: 19
Europe-United Kingdom
Top articles of Anja Lambrecht
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform | Journal of Marketing Research | Anja Lambrecht Catherine Tucker Xu Zhang | 2024/4 |
Seller Experience and Transaction Prices on a Blockchain-Enabled Marketplace | Available at SSRN 4736884 | Chaoran Liu Xu Zhang Anja Lambrecht | 2024/2 |
Field experiments in marketing | Available at SSRN 2630209 | Anja Lambrecht Catherine E Tucker | 2023/11/9 |
A bias correction approach for interference in ranking experiments | Marketing Science | Ali Goli Anja Lambrecht Hema Yoganarasimhan | 2023/10/10 |
Spillover effects and freemium strategy in the mobile app market | Management Science | Yiting Deng Anja Lambrecht Yongdong Liu | 2023/9 |
Influencer Marketing: Sponsorship Disclosure and Authenticity | Available at SSRN 4679776 | Mimansa Bairathi Anja Lambrecht | 2023/12/6 |
Gender Disparity in Online Reputation: Evidence from an Online Freelance Platform | Mimansa Bairathi Anja Lambrecht Xu Zhang | 2023/11/16 | |
The Impact of Algorithmic Components on Contributions in Charitable Crowdfunding | Tuck School of Business Working Paper | Prasad Vana Anja Lambrecht | 2022/11/30 |
The value of platform endorsement | Available at SSRN 4144605 | Mimansa Bairathi Xu Zhang Anja Lambrecht | 2022/6/23 |
The Role of Ranking Algorithms in Crowdfunding | Prasad Vana Anja Lambrecht | 2022 | |
Algorithmic recommendations and earned media: Investigating product echo chambers on youtube | Available at SSRN 3951425 | Anja Lambrecht Ananya Sen Catherine E Tucker Caroline Wiertz | 2021/10/27 |
The effect of individual online reviews on purchase likelihood | Marketing Science | Prasad Vana Anja Lambrecht | 2021/7 |
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes | NIM Marketing Intelligence Review | Anja Lambrecht Catherine Tucker | 2021/5/1 |
Apparent algorithmic discrimination and real-time algorithmic learning | Anja Lambrecht Catherine E Tucker | 2020/11/4 | |
Asymmetric Consequences of Cyber-Vulnerability on Health Services | Available at SSRN 3642485 | Yiting Deng Anja Lambrecht Catherine E Tucker | 2020/7/2 |
