Andhi Sukma

About Andhi Sukma

Andhi Sukma, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Universitas Widyatama, specializes in the field of Marketing, Entrepreneurship, Bussiness Comunication.

His recent articles reflect a diverse array of research interests and contributions to the field:

Analysis of Physical Evidence and Promotion of Braga Tourism Village on the Interest in Visiting Tourists

The Influence of Brand Equity, Celebrity Endorsements, and Sales Promotions on Purchasing Decisions Through Purchase Intention

Marketing performance of small and medium industrial shoe entrepreneurs in greater Bandung

The Influence of Digital Marketing and Brand Awareness on Purchase Decisions for Local Micro Small and Medium Enterprises Fashion Brands in Post-New Normal Bandung City

The Effect of GoTo (Gojek X Tokopedia) Internet Advertising and Electronic Word of Mouth (Ewom) on Purchase Decisions (Case Study on Consumers Who Use Courier Services)

Implementation of Digital Campaign in Ranca Upas for Sustainable Tourism

Technology-Based Competency Improvement Through Digital Marketing Training at The Job Training Institute (LPK) Bina Mandiri Center-Bandung City

The effect of product quality and information quality on buying decisions through purchase interest

Andhi Sukma Information

University

Position

Lecturer

Citations(all)

70

Citations(since 2020)

69

Cited By

8

hIndex(all)

4

hIndex(since 2020)

4

i10Index(all)

1

i10Index(since 2020)

1

Email

University Profile Page

Google Scholar

Andhi Sukma Skills & Research Interests

Marketing

Entrepreneurship

Bussiness Comunication

Top articles of Andhi Sukma

Analysis of Physical Evidence and Promotion of Braga Tourism Village on the Interest in Visiting Tourists

Almana: Jurnal Manajemen dan Bisnis

2024/4/30

Andhi Sukma
Andhi Sukma

H-Index: 2

The Influence of Brand Equity, Celebrity Endorsements, and Sales Promotions on Purchasing Decisions Through Purchase Intention

Management Studies and Entrepreneurship Journal (MSEJ)

2024/3/7

Andhi Sukma
Andhi Sukma

H-Index: 2

Keni Kaniawati
Keni Kaniawati

H-Index: 2

Marketing performance of small and medium industrial shoe entrepreneurs in greater Bandung

Jurnal Mantik

2024/1/14

Keni Kaniawati
Keni Kaniawati

H-Index: 2

Andhi Sukma
Andhi Sukma

H-Index: 2

The Influence of Digital Marketing and Brand Awareness on Purchase Decisions for Local Micro Small and Medium Enterprises Fashion Brands in Post-New Normal Bandung City

Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram

2023/1/19

The Effect of GoTo (Gojek X Tokopedia) Internet Advertising and Electronic Word of Mouth (Ewom) on Purchase Decisions (Case Study on Consumers Who Use Courier Services)

ABDIMAS: Jurnal Pengabdian Masyarakat

2023/1/31

Andhi Sukma
Andhi Sukma

H-Index: 2

Implementation of Digital Campaign in Ranca Upas for Sustainable Tourism

Kontigensi: Jurnal Ilmiah Manajemen

2023/12/9

Keni Kaniawati
Keni Kaniawati

H-Index: 2

Andhi Sukma
Andhi Sukma

H-Index: 2

Technology-Based Competency Improvement Through Digital Marketing Training at The Job Training Institute (LPK) Bina Mandiri Center-Bandung City

ABDIMAS: Jurnal Pengabdian Masyarakat

2023/10/31

The effect of product quality and information quality on buying decisions through purchase interest

Enrichment: Journal of Management

2023

The influence of brand image promotion and product quality on the purchase decision of hammerstout products

Enrichment: Journal of Management

2023/7/26

Andhi Sukma
Andhi Sukma

H-Index: 2

The impact of the marketing mix on the purchase decision of bread CV khasanah Sari in Subang

2023/6/24

Andhi Sukma
Andhi Sukma

H-Index: 2

Pengaruh Iklan Internet Dan Electronic Word Of Mouth (Ewom) Goto (Gojek X Tokopedia) Terhadap Keputusan Pembelian

Cakrawala Repositori IMWI

2023/6/13

Andhi Sukma
Andhi Sukma

H-Index: 2

The impact of digital marketing and marketing psychology on amanda sweet kokona UMKM product purchase decisions in the city of Bandung

Enrichment: Journal of Management

2023/5/2

Andhi Sukma
Andhi Sukma

H-Index: 2

The Effect of Advertising and Product Quality on Consumer Purchase Interest On Scoop & Skoops Products (Case Study of Scoop & Skoops Consumers in Bandung City)

J-MAS (Jurnal Manajemen dan Sains)

2023/4/30

Andhi Sukma
Andhi Sukma

H-Index: 2

The Influence of Electronic Word of Mouth and Digital Marketing on Decisions to Purchase Hotel Tickets Through Traveloka Applications (Case Study of Consumers in the City of …

ABDIMAS: Jurnal Pengabdian Masyarakat

2023/4/30

Andhi Sukma
Andhi Sukma

H-Index: 2

The Influence of Viral Marketing and Celebrity Endorser on Purchase Decisions on Scarlett Whitening Products: Case study on Widyatama Female Students

ABDIMAS: Jurnal Pengabdian Masyarakat

2023/4/30

Andhi Sukma
Andhi Sukma

H-Index: 2

Manajemen Pemasaran

Kuala Lumpur: Dewan Bahasa

2012

Peningkatan Kompetensi Manajemen Pemasaran Melalui Training Of Trainer (TOT) Bagi Pengelola dan Fasilitator Pusat Pelatihan Pertanian Dan Pedesaan Swadaya (P4S) Kurnia Abadi …

Jurnal Pengabdian UCIC

2022/6/1

ANALYSIS OF FACTOR THAT INFLUENCES THE BUYING DECISION (PROMOTION, COMPLETENESS OF THE PRODUCT, AND SERVICES QUALITY) ON PT. GORILLA PERKASA INDONESIA.

Central Asia & the Caucasus (14046091)

2022/1/1

Andhi Sukma
Andhi Sukma

H-Index: 2

Service Recovery Strategy Relationship to Cumulative Satisfaction and Loyalty: A Study on Bandung City Insurance Companies, Indonesia

rigeo

2021/8/10

Andhi Sukma
Andhi Sukma

H-Index: 2

Complience Tax Complience Taxation System Framework in Indonesia

Review of International Geographical Education Online

2021/8/2

Andhi Sukma
Andhi Sukma

H-Index: 2

See List of Professors in Andhi Sukma University(Universitas Widyatama)