Anca Milovan (ex. Constantin)
Universitatea de Vest din Timisoara
H-index: 6
Europe-Romania
Top articles of Anca Milovan (ex. Constantin)
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables | Journal of Marketing Communications | Maria Petrescu Sheen Kachen Costinel Dobre Anca Milovan-Ciuta Mihai Orzan | 2024/3/10 |
Post-purchase behaviour triggers in branded mobile shopping apps | Marketing Intelligence & Planning | R. Dobre C. Milovan A.-M. Preda | 2023/2 |
Innocent until proven guilty: suspicion of deception in online reviews | European Journal of Marketing | Maria Petrescu Philip Kitchen Costinel Dobre Selima Ben Mrad Anca Milovan-Ciuta | 2022/4/26 |
The Country Brand Image, The Country-of-Origin Image and the Romanian Wines Image. An Exploratory Approach | Ecoforum Journal | Anca Milovan Vasilica-Marinela ARDELEAN Sorin-Ioan PRADA Gabriela-Nicoleta SÃŽRBU | 2021/8/17 |
The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective | Journal of Theoretical and Applied Electronic Commerce Research | A. Dobre C. Milovan A. Dutu | 2021/9 |
The Perceived Value of Higher Education and University Competitiveness - The Rubik Cube Metaphor | Review of Innovation and Competitiveness: A Journal of Economic and Social Research | Costinel Dobre Gheorghe Preda Anca Milovan Remus Ionut Naghi Sorin Ioan Prada | 2021/12/31 |
