ALICIA IZQUIERDO YUSTA
Universidad de Burgos
H-index: 22
Europe-Spain
Top articles of ALICIA IZQUIERDO YUSTA
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands | Journal of Historical Research in Marketing | Ana Isabel Jiménez-Zarco M Dolores Mendez-Aparicio Alicia Izquierdo-Yusta | 2024/2/15 |
The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types | International Journal of Gastronomy and Food Science | Maria Pilar Martinez-Ruiz Pablo Ruiz-Palomino Alicia Izquierdo-Yusta Doreén Pick | 2023/9/1 |
When responsible production and consumption matter: The case of Danone | Alicia Izquierdo-Yusta M Dolores Méndez-Aparicio Ana Isabel Jiménez-Zarco M Pilar Martínez-Ruíz | 2023/7/12 | |
Metaverse, a Holistic Vision of the New Virtual Reality. | Empresa y Humanismo | M DOLORES MÉNDEZ-APARICIO ALICIA IZQUIERDO-YUSTA ANA ISABEL JIMÉNEZ-ZARCO | 2023/7/1 |
Factores que Afectan a la Adopción de las Tecnologías 4.0 en las Empresas del Sector del Mueble (Factors that Affect the Adoption of 4.0 Technologies in Furniture Sector Companies) | Almudena Muñoz-Puche Ana Isabel Jiménez-Zarco Alicia Izquierdo-Yusta | 2023 | |
Innovando en Marketing: Metaverso, un análisis 360 | Oikonomics: Revista de economía, empresa y sociedad | M Dolores Méndez Aparicio Ana Isabel Jiménez Zarco Alicia Izquierdo Yusta | 2023 |
The Impact of Integration of 4.0 Technologies in the Traditional Manufacturing Industry: Evidence From Furniture Sector Enterprises in Spain | Almudena Munoz-Puche Ana Jiménez-Zarco Alicia Izquierdo-Yusta | 2023 | |
Studying the impact of food values, subjective norm and brand love on behavioral loyalty | Journal of Retailing and Consumer Services | Alicia Izquierdo-Yusta María Pilar Martínez–Ruiz Héctor Hugo Pérez–Villarreal | 2022/3/1 |
Staff training as a determining factor in the adoption of 4.0 technologies in the furniture sector | A Muñoz-Puche AI Jiménez-Zarco A Izquierdo-Yusta | 2022 | |
CHALLENGE-BASED LEARNING: HOW TO LEARN MARKETING IN HEALTHCARE STUDIES? | A Jimenez-Zarco A Izquierdo-Yusta M Cerdan-Chiscano MP Martinez-Ruiz | 2021 | |
Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence | Ana Isabel Jiménez Zarco Maria Dolores Mendez Aparicio Maria Pilar Martínez Ruiz Alicia Izquierdo Yusta | 2021/6/1 | |
Determinants of customer experience in e-services: the case of online universities | Ana Isabel Jiménez Zarco Alicia Izquierdo Yusta Maria Pilar Martínez Ruiz Inés González González | 2021/4/26 | |
Determinantes da experiência do cliente com serviços eletrônicos: o caso das universidades online | Revista Brasileira de Gestão de Negócios | Alicia Izquierdo-Yusta Ana I Jimenez-Zarco Maria Pilar Martinez-Ruiz Inés Gonzalez-Gonzalez | 2021/4/26 |
Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario | Frontiers in Psychology | María Pilar Martínez-Ruiz Mónica Gómez-Suárez Ana Isabel Jiménez-Zarco Alicia Izquierdo-Yusta | 2021/1/11 |
DIGITAL MARKETING STRATEGIES FOR BUSINESS COMPANIES AT B2B AND B2C MARKETS. WHAT IS THE PERFECT SET OF DIGITAL RESOURCES TO IMPROVE THE CUSTOMER EXPERIENCE? | New] Normal Technology Ethics | Ana Jimenez-Zarco Alicia Izquierdo-Yusta Maria Pilar Martínez-Ruiz | 2021 |
KPI para la medición de la satisfacción del estudiante como indicador de la gestión universitaria | Journal of Management and Business Education, 2020, 3 (2) | Ana Isabel Jiménez-Zarco Inés González González Carmen Gómez Cantó | 2020 |
Customer experience and satisfaction in private insurance web areas | Frontiers in Psychology | M Dolores Méndez-Aparicio Ana Jiménez-Zarco Alicia Izquierdo-Yusta Juan Jose Blazquez-Resino | 2020/10/9 |
The management of archeological sites as tourism resources: The role of information sources | Nuria Huete-Alcocer María Pilar Martínez-Ruiz Víctor Raúl López-Ruiz Alicia Izquierdo-Yusta | 2020 | |
Food values, benefits and their influence on attitudes and purchase intention: evidence obtained at fast-food hamburger restaurants | Sustainability | Héctor Hugo Pérez-Villarreal María Pilar Martínez-Ruiz Alicia Izquierdo-Yusta Carmen María Gómez-Cantó | 2020/9/19 |
The influence of food values on post–purchase variables at food establishments | British Food Journal | Alicia Izquierdo-Yusta Carmen María Gómez-Cantó María Pilar Martínez-Ruiz Héctor Hugo Pérez-Villarreal | 2020/6/11 |
