Alexandra Rese

Alexandra Rese

Universität Bayreuth

H-index: 20

Europe-Germany

About Alexandra Rese

Alexandra Rese, With an exceptional h-index of 20 and a recent h-index of 19 (since 2020), a distinguished researcher at Universität Bayreuth, specializes in the field of Innovationsmanagement, Marketing, Entrerpreneurship.

His recent articles reflect a diverse array of research interests and contributions to the field:

Perceived conversational ability of task-based chatbots–Which conversational elements influence the success of text-based dialogues?

Fashion Subscription Boxes: An Empirical Investigation from the Consumers’ Point of View

Measuring the Impact of Car Sharing and Transport Offers on Car Ownership: An Empirical Study

Bridging the adoption gap for cryptocurrencies: understanding the affordances that impact approach–avoidance behavior for potential users and continuation usage for actual users

Community Management in Coworking Spaces

Effects of Live Streaming Commerce on Returns and Measures for Return Avoidance from a Customer’s Perspective

Characteristics of Speech-Based Chatbots and Their Effect on Customer Satisfaction

Comparing Fashion Influencers with Body Positive Influencers Regarding Their Effects on Consumer’s Behavioral Usage Intentions of the Instagram Account

Alexandra Rese Information

University

Position

Chair of Marketing und Innovation

Citations(all)

2729

Citations(since 2020)

2104

Cited By

1184

hIndex(all)

20

hIndex(since 2020)

19

i10Index(all)

25

i10Index(since 2020)

22

Email

University Profile Page

Universität Bayreuth

Google Scholar

View Google Scholar Profile

Alexandra Rese Skills & Research Interests

Innovationsmanagement

Marketing

Entrerpreneurship

Top articles of Alexandra Rese

Title

Journal

Author(s)

Publication Date

Perceived conversational ability of task-based chatbots–Which conversational elements influence the success of text-based dialogues?

International Journal of Information Management

Alexandra Rese

Pauline Tränkner

2024/2/1

Fashion Subscription Boxes: An Empirical Investigation from the Consumers’ Point of View

Alexandra Rese

Daniel Baier

2023

Measuring the Impact of Car Sharing and Transport Offers on Car Ownership: An Empirical Study

Daniel Baier

Alexandra Rese

2023

Bridging the adoption gap for cryptocurrencies: understanding the affordances that impact approach–avoidance behavior for potential users and continuation usage for actual users

Information Technology & People

Milad Armani Dehghani

Dionysios Karavidas

Alexandra Rese

Fulya Acikgoz

2023/10/31

Community Management in Coworking Spaces

Alexandra Rese

Daniel Baier

2023/1/24

Effects of Live Streaming Commerce on Returns and Measures for Return Avoidance from a Customer’s Perspective

Marketing: ZFP

Alexandra Rese

Yongting Pan

2023

Characteristics of Speech-Based Chatbots and Their Effect on Customer Satisfaction

Alexandra Rese

Julius Seither

2022

Comparing Fashion Influencers with Body Positive Influencers Regarding Their Effects on Consumer’s Behavioral Usage Intentions of the Instagram Account

Alexandra Rese

Emilia Smolak-Lozano

2022

The need for services and technologies in physical fast fashion stores: generation Y's opinion

Alexandra Rese

Tobias Schlee

Daniel Baier

2022/10/20

High interest, low adoption. A mixed-method investigation into the factors influencing organisational adoption of blockchain technology

Journal of Business Research

Milad Dehghani

Ryan William Kennedy

Atefeh Mashatan

Alexandra Rese

Dionysios Karavidas

2022/10/1

Success factors in sustainable textile product innovation: An empirical investigation

Journal of Cleaner Production

Alexandra Rese

Daniel Baier

Theresa Maria Rausch

2022/1/10

Identifying Start-Up Partners: Which Search Practices and Combination Strategies are Effective?

International Journal of Innovation Management

Franz Simon

Alexandra Rese

Felix Homfeldt

Holger Schiele

Rainer Harms

...

2021/9/17

Vers le haut de gamme made in France: Colloque des 21 et 22 novembre 2019

Bertrand Blancheton

2021/3/26

Social networks in coworking spaces and individual coworker’s creativity

Review of Managerial Science

Alexandra Rese

Lars Görmar

Alena Herbig

2021/2/8

Comment l’industrie automobile allemande protège son avance technologique?: L’exemple d’Audi AG

Daniel Baier

Felix Homfeldt

Alexandra Rese

2021

Increasing Conversion Rates Through Eye Tracking, TAM, A/B Tests: A Case Study

Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada

Daniel Baier

Alexandra Rese

2020

Factors influencing members’ knowledge sharing and creative performance in coworking spaces

Journal of Knowledge Management

Alexandra Rese

Cristopher Siegfried Kopplin

Caren Nielebock

2020/11/17

Schließen neue Technologien am POS die Servicelücken des stationären Modehandels? Anwendung eines modifizierten ISL-Ansatzes auf Basis des Kano-Modells

Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis

Daniel Baier

Xuan Anh Nguyen

Alexandra Rese

2020

Chatbots in retailers’ customer communication: How to measure their acceptance?

Journal of Retailing and Consumer Services

Alexandra Rese

Lena Ganster

Daniel Baier

2020/9/1

How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies

Journal of retailing and consumer services

Daniel Baier

Alexandra Rese

2020/9/1

See List of Professors in Alexandra Rese University(Universität Bayreuth)