Alex Ng Hou Hong

Alex Ng Hou Hong

INTI International University

H-index: 9

Asia-Malaysia

About Alex Ng Hou Hong

Alex Ng Hou Hong, With an exceptional h-index of 9 and a recent h-index of 7 (since 2020), a distinguished researcher at INTI International University, specializes in the field of Strategy, Knowledge Management, Retail.

His recent articles reflect a diverse array of research interests and contributions to the field:

Factors Influencing Consumer Behaviour Towards Online Purchase Intention on the Popular Shopping Platforms in Malaysia

The impact of credibility of streamers on the acceptance of live streaming commerce: An extended UTAUT model

Enhancing customer behavior and gratitude towards the use of social commerce in Malaysia

Fiscal and tax policies, access to external financing and green innovation efficiency: an evaluation of chinese listed firms

Nanotechnology-augmented sonodynamic therapy and associated immune-mediated effects for the treatment of pancreatic ductal adenocarcinoma

Correction to: Nanotechnology-augmented sonodynamic therapy and associated immune-mediated effects for the treatment of pancreatic ductal adenocarcinoma

Customer Satisfaction on Social Media Marketing in Malaysian Hospitality Industry

Will Perceived Behavioural Control Influence Malaysian Generation Y and Z to Join in Stock Market?

Alex Ng Hou Hong Information

University

Position

Senior Lecturer FOBCAL

Citations(all)

263

Citations(since 2020)

168

Cited By

142

hIndex(all)

9

hIndex(since 2020)

7

i10Index(all)

9

i10Index(since 2020)

7

Email

University Profile Page

INTI International University

Google Scholar

View Google Scholar Profile

Alex Ng Hou Hong Skills & Research Interests

Strategy

Knowledge Management

Retail

Top articles of Alex Ng Hou Hong

Title

Journal

Author(s)

Publication Date

Factors Influencing Consumer Behaviour Towards Online Purchase Intention on the Popular Shopping Platforms in Malaysia

WRM Wijesinghe

HMS Priyanath

The impact of credibility of streamers on the acceptance of live streaming commerce: An extended UTAUT model

Asian Development Policy Review

Alex Hou Hong Ng

Walton Wider

Ree Chan Ho

Chee Hoo Wong

Kwang Sing Ngui

...

2024

Enhancing customer behavior and gratitude towards the use of social commerce in Malaysia

Asian Development Policy Review

Alex Hou Hong Ng

Walton Wider

Ree Chan Ho

Chee Hoo Wong

Kwang Sing Ngui

2024

Fiscal and tax policies, access to external financing and green innovation efficiency: an evaluation of chinese listed firms

Sustainability

Jiahui Xu

Chee-Pung Ng

Toong Hai Sam

Asokan Vasudevan

Poh Kiong Tee

...

2023/7/26

Nanotechnology-augmented sonodynamic therapy and associated immune-mediated effects for the treatment of pancreatic ductal adenocarcinoma

Journal of cancer research and clinical oncology

Marym Mohammad Hadi

Sian Farrell

Heather Nesbitt

Keith Thomas

Ilona Kubajewska

...

2023/7

Correction to: Nanotechnology-augmented sonodynamic therapy and associated immune-mediated effects for the treatment of pancreatic ductal adenocarcinoma

Journal of cancer research and clinical oncology

Marym Mohammad Hadi

Sian Farrell

Heather Nesbitt

Keith Thomas

Ilona Kubajewska

...

2023/8

Customer Satisfaction on Social Media Marketing in Malaysian Hospitality Industry

Joanna Pei Yi Kong

Alex Hou Hong Ng

2022

Will Perceived Behavioural Control Influence Malaysian Generation Y and Z to Join in Stock Market?

NeuroQuantology

Chee-Pung Ng

Lok-Tin Cheong

Poh-Kiong Tee

Lim Kim-Yew

Sam Toong Hai

...

2022

A study on the brand equity of bubble Milk tea in Klang Valley, Malaysia

NeuroQuantology

Ee Vern Ng

Wong Chee Hoo

Alex Hou Hong Ng

Toong Hai Sam

Kim Yew Lim

...

2022

Technology Adoption of Online Learning in High Schools duringMovement Control Order (MCO) in Malaysia

NeuroQuantology

Danny Tay Hock Seng

Sam Toong Hai

Kim Yew Lim

Wong Chee Hoo

Alex Hou Hong Ng

...

2022

Modeling Customer Satisfaction towards Private Hospitals during Covid-19 Pandemic in Klang Valley, Malaysia

Res Militaris

Voon Meng Seap

Wong Chee Hoo

Aminath Shaznie

Alex Hou Hong Ng

Ho Ree Chan

...

2022/12/28

Factors influencing shopper’s purchase intention on Live-streams in Malaysia during Covid-19

NeuroQuantology

Tsen Yee Yung

Wong Chee Hoo

Alex Hou Hong Ng

Toong Hai Sam

Kim Yew Lim

...

2022

Analysis of Leadership Style in Creation of Teamwork in the Malaysian Media Industry

NeuroQuantology

Chong Yen Ning

Alex Hou Hong Ng

Wong Chee Hoo

Kim Yew Lim

Toong Hai Sam

...

2022

Tencent’s Corporate Strategic Organizational Digital Management and Digital Transformation: A Case Study

Journal of Business and Social Sciences

Cui Jun

Yan Cheng

Alex Ng

Hou Hong

2022

Technology Acceptance and the Influence Towards Small and Medium-sized Enterprise (SME) Company Performance in Malaysia

NeuroQuantology

Sam Toong Hai

Yap Pei Wen

Rajani Balakrishnan

Kim Yew Lim

Wong Chee Hoo

...

2022

Mapping the Volkswagen diesel dupe crisis, its implications and sustainability of their responses

International Journal of Academic Research in Business and Social Sciences

Chong Kok Wai

Tan Seng Teck

Ma Junkai

He Lu

Wong Chee Hoo

...

2021

A literature review on using women as a sex appeal in advertisement

AJBM Yusop

Tan Seng Teck

Wong Chee Hoo

AHH Ng

TH Sam

2021

A Literature Review on the Efficacy of Plain Packaging in Australia

Chee How Liau

Leanne White

Keith Thomas

Seng Teck Tan

Alex Hou Hong Ng

...

2021/8/27

Age as moderator between factors influencing and adoption of E-Wallet in Malaysia

rigeo

Wong Chee Hoo

Joycelin Ooi Kah Yan

Tan Peng Liang

Alex Hou Hong Ng

2021

Factors Influencing Purchase Intention Of Water Purifier In Malaysia

Turkish Journal of Computer and Mathematics Education (TURCOMAT)

Wong CheeHoo

SengTeck Tan

Alex Hou Hong Ng

ToongHai Sam

Tan Wai Sung

...

2021/4/24

See List of Professors in Alex Ng Hou Hong University(INTI International University)