Aleksandra Krajnović

Aleksandra Krajnović

Sveucilište u Zadru

H-index: 17

Europe-Croatia

About Aleksandra Krajnović

Aleksandra Krajnović, With an exceptional h-index of 17 and a recent h-index of 13 (since 2020), a distinguished researcher at Sveucilište u Zadru, specializes in the field of Marketing, Management, Tourism.

His recent articles reflect a diverse array of research interests and contributions to the field:

Razvoj publike–strateški pravac i marketinški princip u upravljanju organizacijama u kulturi

Mobilne aplikacije i phygital koncept u sektoru maloprodaje u funkciji obogaćivanja kupovnog iskustva i razvoja CRM-a

THE IMPACT OF THE COVID-19 PANDEMIC ON REVENUES AND PROFITS OF COMPANIES IN THE REPUBLIC OF CROATIA-SECTORAL ANALYSIS

Istraživanje utjecaja pandemije covid-19 na moderno vodstvo i promjenu paradigme hrm-a

Innovative models of opera performance in the context of creating user experience–example of the opera La Traviata

ANALIZA KOMPLEMENTARNOSTI GOOGLE-OVIH ALATA ZA DIGITALNO OGLAŠAVANJE

Inovativni modeli izvedbe opere u kontekstu kreiranja korisničkog iskustva–primjer opere La Traviata

Exploring the Large Language Model as a Possible Explanation Assistant in Customer Segmentation Using Clustering Methods

Aleksandra Krajnović Information

University

Position

Full Professor - Sveučilište u Zadru

Citations(all)

913

Citations(since 2020)

640

Cited By

464

hIndex(all)

17

hIndex(since 2020)

13

i10Index(all)

23

i10Index(since 2020)

20

Email

University Profile Page

Sveucilište u Zadru

Google Scholar

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Aleksandra Krajnović Skills & Research Interests

Marketing

Management

Tourism

Top articles of Aleksandra Krajnović

Title

Journal

Author(s)

Publication Date

Razvoj publike–strateški pravac i marketinški princip u upravljanju organizacijama u kulturi

Aleksandra Krajnović

Ivana Paula Gortan-Carlin

Ivona Vrdoljak Raguž

2024

Mobilne aplikacije i phygital koncept u sektoru maloprodaje u funkciji obogaćivanja kupovnog iskustva i razvoja CRM-a

Oeconomica Jadertina

Marina Živković

Antonija Ražov

Aleksandra Krajnović

2023/6/6

THE IMPACT OF THE COVID-19 PANDEMIC ON REVENUES AND PROFITS OF COMPANIES IN THE REPUBLIC OF CROATIA-SECTORAL ANALYSIS

Mladen Rajko

Aleksandra Krajnović

Ivica Zdrilić

2023

Istraživanje utjecaja pandemije covid-19 na moderno vodstvo i promjenu paradigme hrm-a

Zbornik Veleučilišta u Rijeci

Aleksandra Krajnović

Ivona Vrdoljak Raguž

Jurica Bosna

2023/5/31

Innovative models of opera performance in the context of creating user experience–example of the opera La Traviata

Oeconomica Jadertina

IVANA PAULA GORTAN-CARLIN

ŽAN MOROVIĆ

ALEKSANDRA KRAJNOVIĆ

2023/12/12

ANALIZA KOMPLEMENTARNOSTI GOOGLE-OVIH ALATA ZA DIGITALNO OGLAŠAVANJE

CroDiM: International Journal of Marketing Science

Antonija Ražov

Ante Panjkota

Aleksandra Krajnović

2023/3/17

Inovativni modeli izvedbe opere u kontekstu kreiranja korisničkog iskustva–primjer opere La Traviata

Oeconomica Jadertina

IVANA PAULA GORTAN-CARLIN

ŽAN MOROVIĆ

ALEKSANDRA KRAJNOVIĆ

2023/12/12

Exploring the Large Language Model as a Possible Explanation Assistant in Customer Segmentation Using Clustering Methods

Ante Panjkota

Aleksandra Krajnović

Josipa Perkov

2023

OVERVIEW OF THE APPLICATION OF KAIZEN AND LEAN METHODS IN THE HEALTH SYSTEMS AND COMPARATIVE ANALYSIS

Ivan Gregurić

Aleksandra Krajnović

Ante Panjkota

2023

Istraživanje korištenja usluga sustava e-Građani kod mladih–primjer grada Zadra

Hrvatska i komparativna javna uprava: časopis za teoriju i praksu javne uprave

Karlo Pekas

Josipa Perkov

Aleksandra Krajnović

2023/7/20

STRATEŠKO ZNAČENJE INFLUENCERA I DESIGN THINKING U KREIRANJU INTEGRIRANOG KORISNIČKOG ISKUSTVA

Madonna Ojurović Čačić

Antonija Ražov

Aleksandra Krajnović

2023

Mobile applications and phygital concept in the retail sector in the function of enriching the shopping experience and developing CRM

Marina Živković

Antonija Ražov

Aleksandra Krajnović

2023/6/6

Bihevioralna ekonomija u marketingu i arhitektura izbora

Karmen Gregov

Aleksandra Krajnović

Jurica Bosna

2023

Study programs in culture and tourism in higher education in the Republic of Croatia–A critical analysis

Proceedings of FEB Zagreb International Odyssey Conference on Economics and Business

Ivana P Gortan-Carlin

Aleksandra KRAJNOVIČ

Ivona VRDOLJAK Raguž

2022/6/1

Sustainability strategies and achieving SDGs: A comparative analysis of leading companies in the automotive industry

Edi Lukin

Aleksandra Krajnović

Jurica Bosna

2022/3/28

Interaktivna opera–inovativni model korisničkog iskustva u kulturi

CroDiM: International Journal of Marketing Science

Žan Morović

Ivana-Paula Gortan-Carlin

Aleksandra Krajnović

2022/3/15

Serendipity management as a model for fostering organizational creativity in the post-COVID period

Journal of Accounting and Management

Aleksandra Krajnović

2022/12/15

DIGITALNI RUBIKON I PARADIGMA VELIKIH PODATAKA

CroDiM: International Journal of Marketing Science

Aleksandra Krajnović

Lara Žilić

Ante Panjkota

2022/3/15

Izazovi i potencijali razvoja astroturizma kao selektivnog oblika turizma–studentska perspektiva

Zbornik Računovodstvo i menadžment

Danijela Ivanović

Aleksandra Krajnović

Monika Hordov

2022/10/26

Strategic development of astroturism in the Republic of Croatia–comparative analysis

DIEM: Dubrovnik International Economic Meeting

Ivona Vrdoljak Raguž

Aleksandra Krajnović

Monika Hordov

2022/2/1

See List of Professors in Aleksandra Krajnović University(Sveucilište u Zadru)

Co-Authors

H-index: 15
Damir Magaš

Damir Magaš

Sveucilište u Zadru

H-index: 9
Berislav Bolfek

Berislav Bolfek

Sveucilište u Zadru

H-index: 8
Dijana Čičin-Šain

Dijana Čičin-Šain

Sveucilište u Zadru

H-index: 7
Dominik Sikiric

Dominik Sikiric

Sveucilište u Zadru

H-index: 7
Tomislav Klarin

Tomislav Klarin

Sveucilište u Zadru

H-index: 6
Ivica Zdrilić

Ivica Zdrilić

Sveucilište u Zadru

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