Akin Kocak
Ankara Üniversitesi
H-index: 22
Asia-Turkey
Top articles of Akin Kocak
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Identification and emotional attachment in higher education: antecedents and consequences | Journal of Marketing for Higher Education | Mehmet Özer Alper Özer Akın Koçak | 2023/7/3 |
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study | Psychology & Marketing | Mehmet Özer Alper Özer Yuksel Ekinci Akın Koçak | 2022/12 |
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism | Journal of Marketing Management | Mehmet Özer Alper Özer Akın Koçak | 2022/11/22 |
Contextualizing Entrepreneurial Intentions: Economic Dynamism And Culture In Multilayered Relationships | Journal of Developmental Entrepreneurship | Xiaohua Lin AKIN KOÇAK Alan Carsrud | 2021/12 |
Sosyal Medya Katılımı Kullanıcıları Mutlu Eder Mi: Sosyal Medya Fenomenlerinin Takipçileriyle Olan İlişkilerinde Benlik-Uyumu ve Para-Sosyal İlişkinin Rolü. 25 | Pazarlama kongresi bildiri kitabı | Mehmet Özer Alper Özer Akın Koçak | 2021 |
PERCEIVED BARRIERS TO ENTREPRENEURIAL INTENTION: THE MEDIATING ROLE OF SELF-EFFICACY | Journal of Developmental Entrepreneurship | P.R. Dolarslan E.S. Kocak A. and Walsh | 2020 |
A different perspective on celebrity attachment with self-congruence theory: Investigating the consumer-celebrity-brand relationship with its positive and negative outcomes | Mehmet OZER Alper OZER Kocak Akin | 2020 |
