AJAY SUKHDIAL
Oklahoma State University
H-index: 11
North America-United States
Top articles of AJAY SUKHDIAL
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration of Fans’“Buy,”“Hold,” and “Sell” Behaviors | Journal of Applied Marketing Theory | Kirk Damon Aiken Richard M Campbell Ajay Sukhdial | 2023 |
An exploration of comfort brands and the theory of brand comfort | Journal of Brand Strategy | K Damon Aiken Matthew L Meuter Ajay Sukhdial | 2023/1/1 |
The Sport Marketing Portfolio Matrix: How Brand Relevance Aligns with Fan Behavior | Kirk D Aiken Richard M Campbell Ajay Sukhdial | 2022 | |
Winning Isn’t Everything: An Investigation Linking Old School Values to Fan Behaviors | The International Journal of Sport and Society | K Damon Aiken Ajay Sukhdial Richard M Campbell Aubrey Kent Keven Malkewitz | 2021 |
Investigating sport fan attitudes toward tanking: The role of values-based connections | Sport Marketing Quarterly | K Damon Aiken Ajay Sukhdial Richard M Campbell Jr Aubrey Kent | 2020/12/1 |
A Foundational Investigation of the Theory of Brand Comfort | Kirk D Aiken Ajay Sukhdial Matthew Meuter | 2020 |
