Ajay Kohli
Georgia Institute of Technology
H-index: 41
North America-United States
Top articles of Ajay Kohli
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Market driving: Some directions for future research | Industrial Marketing Management | Ajay K Kohli Bernard J Jaworski | 2023/8/1 |
Secondary selling: beyond the salesperson–customer dyad | Journal of Marketing | Molly R Burchett Brian Murtha Ajay K Kohli | 2023/7 |
Local roots and global responsibility: terroir brands and their responsible engagement | Journal of International Marketing | Nathalie Spielmann Christopher Williams Ajay Kohli | 2023 |
The emerging world of digital exploration services | Journal of Business Research | Juergen Kai-Uwe Brock Ajay K Kohli | 2023/1/1 |
Guest editorial: Responsible research in marketing | Michael Haenlein Mary Jo Bitner Ajay K Kohli Katherine N Lemon David J Reibstein | 2022/1/1 | |
Netflix: reinvention across multiple time periods, reflections and directions for future research | AMS Review | Joel Mier Ajay K Kohli | 2021/6 |
Becoming a business-to-business marketing scholar | Adam Lindgreen C Anthony Di Benedetto Lisa Ellram Christian Grönroos Michael Hutt | 2021/5/20 | |
Factors affecting the study of important marketing issues: Additional thoughts and clarifications | International Journal of Research in Marketing | Ajay K Kohli Michael Haenlein | 2021/3/1 |
Driving markets: A typology and a seven-step approach | Industrial Marketing Management | Bernard J Jaworski Ajay K Kohli Shikhar Sarin | 2020/11/1 |
A theories-in-use approach to building marketing theory | Journal of Marketing | Valarie A Zeithaml Bernard J Jaworski Ajay K Kohli Kapil R Tuli Wolfgang Ulaga | 2020/1 |
The future of B2B customer solutions in a post-COVID-19 economy: Managerial issues and an agenda for academic inquiry | Edward U Bond III Ad de Jong Andreas Eggert Mark B Houston Michael Kleinaltenkamp | 2020/11 |
