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Adrienne Foos

Adrienne Foos

Mercyhurst University

H-index: 4

North America-United States

About Adrienne Foos

Adrienne Foos, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Mercyhurst University, specializes in the field of marketing, consumer behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Adversity as Authenticity: How influencers use personal struggles to build their brands

Teaching Generation Z Social Media Marketing: A Micro-Influencer Project.

Adrienne Foos Information

University

Position

Assistant Professor of Marketing

Citations(all)

95

Citations(since 2020)

78

Cited By

41

hIndex(all)

4

hIndex(since 2020)

4

i10Index(all)

3

i10Index(since 2020)

3

Email

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University Profile Page

Mercyhurst University

Google Scholar

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Adrienne Foos Skills & Research Interests

marketing

consumer behavior

Top articles of Adrienne Foos

Title

Journal

Author(s)

Publication Date

Adversity as Authenticity: How influencers use personal struggles to build their brands

The BRC Academy Journal of Business

A Foos

2021

Teaching Generation Z Social Media Marketing: A Micro-Influencer Project.

Journal of Instructional Pedagogies

Adrienne E Foos

2020

See List of Professors in Adrienne Foos University(Mercyhurst University)