Adhi Prasetio

Adhi Prasetio

Universitas Telkom

H-index: 18

Asia-Indonesia

About Adhi Prasetio

Adhi Prasetio, With an exceptional h-index of 18 and a recent h-index of 15 (since 2020), a distinguished researcher at Universitas Telkom, specializes in the field of Social Media Marketing, e-commerce, Social CRM, Digital Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The effect of e-WOM on purchase intention in e-commerce in Indonesia through the expansion of the information adoption model

Peningkatan Kapasitas UMKM Melalui Pengembangan Usaha Berbasis Digital

Pelatihan Pemasaran Digital dan Branding sebagai Upaya untuk Meningkatkan Penjualan Produk Usaha di Desa Pulosari

Exploring The Factors Affecting Consumer Preparedness For Smart Home Technology In Indonesia

Data Science dan Pembelajaran Mesin

E-Bisnis dan E-Commerce

Digital Talent Management in Indonesia

PENINGKATAN KESADARAN KEAMANAN SIBER WARGA RW 07, KELURAHAN ANTAPANI KIDUL, KECAMATAN ANTAPANI, KOTA BANDUNG

Adhi Prasetio Information

University

Position

___

Citations(all)

1438

Citations(since 2020)

1046

Cited By

522

hIndex(all)

18

hIndex(since 2020)

15

i10Index(all)

30

i10Index(since 2020)

26

Email

University Profile Page

Universitas Telkom

Google Scholar

View Google Scholar Profile

Adhi Prasetio Skills & Research Interests

Social Media Marketing

e-commerce

Social CRM

Digital Marketing

Top articles of Adhi Prasetio

Title

Journal

Author(s)

Publication Date

The effect of e-WOM on purchase intention in e-commerce in Indonesia through the expansion of the information adoption model

International Journal of Data and Network Science

A Prasetio

N Witarsyah

I Indrawati

2024

Peningkatan Kapasitas UMKM Melalui Pengembangan Usaha Berbasis Digital

E-Dimas: Jurnal Pengabdian kepada Masyarakat

Maya Ariyanti

Ajeng Luthiyatul Farida

Putri Fariska Sugestie

Adhi Prasetyo

2024/3/31

Pelatihan Pemasaran Digital dan Branding sebagai Upaya untuk Meningkatkan Penjualan Produk Usaha di Desa Pulosari

Jurnal Abdi Masyarakat Indonesia

Ratih Hendayani

Adhi Prasetio

Maya Ariyanti

Dwi Fitrizal Salim

2024/3/6

Exploring The Factors Affecting Consumer Preparedness For Smart Home Technology In Indonesia

International Journal of Science, Technology & Management

Endah Novita

Adhi Prasetio

2024/1/30

Data Science dan Pembelajaran Mesin

Muttaqin Muttaqin

Arsan Kumala Jaya

Sitti Harlina

S Wahyuddin

Lutfi Hakim

...

2023/3/24

E-Bisnis dan E-Commerce

Adhi Prasetio

Prima Andreas Siregar

Oktoverano Hendrik Lengkong

Nurizky Adhi Hutama

Joan Berlin Damanik

...

2023/7/21

Digital Talent Management in Indonesia

Sustainable Development and the Digital Economy: Human-centricity, Sustainability and Resilience in Asia

Adhi Prasetio

Fetty Poerwita Sary

Ganjar Mohamad Disastra

Nidya Dudija

2023/10/6

PENINGKATAN KESADARAN KEAMANAN SIBER WARGA RW 07, KELURAHAN ANTAPANI KIDUL, KECAMATAN ANTAPANI, KOTA BANDUNG

The Proceeding of Community Service and Engagement (COSECANT) Seminar

Puspita Kencana Sari

Nurvita Trianasari

Adhi Prasetio

2023

IMPROVING ASATIDZ'S TEACHING COMPETENCE THROUGH MAKING TEACHING MATERIALS USING MICROSOFT POWERPOINT AND CANVA

Abdi Dosen: Jurnal Pengabdian Pada Masyarakat

Fetty Poerwita Sary

Adhi Prasetio

2023/6/6

PENINGKATAN KOMPETENSI SDM MELALUI PELATIHAN PENGEMBANGAN BISNIS DAN PROMOSI ONLINE BAGI PARA LPK HILLSI DPC KAB. BANDUNG

Community Service and Engagement Proceeding

Fetty Poerwita Sary

Adhi Prasetio

Nidya Dudija

2023

Role of Consumer Engagement as Mediator Between Social Network Marketing and Consumer Purchase Intention

M Meki Munawar

Ratih Hurriyati

Disman Disman

Vanessa Gaffar

Erni Martini

...

2023/9/29

Mengenal Dunia Digital Metaverse

Sri Restu Ningsih

Janner Simarmata

Adhi Prasetio

Jefri Junifer Pangaribuan

Danny Philipe Bukidz

...

2023/5/1

Teknologi Mesin Pencari

Muttaqin Muttaqin

Rismayani Rismayani

Janner Simarmata

Adhi Prasetio

A Andryanto

...

2023/4/30

The Effect Of User Readiness Acceptance Of Sijagger V2 Using Technology Readiness Acceptance Model (Tram)(CASE Research: KPPBC TMP A Tangerang)

International Journal of Science, Technology & Management

Muchamad Rudy Hermanto

Adhi Prasetio

Maya Ariyanti

2023/9/26

The Role of Brand Ambassador and Electronic Word of Mouth towards Purchase Intention

JDM (Jurnal Dinamika Manajemen)

Adhi Prasetio

Eko Dinar Purnamawati

2023/3/31

How Perceived Value and Customer Engagament Drive Purchase Intention in Livestream Shopping

Adhi Prasetio

Marschal Abrar Sandhi Yudha

2023/8/2

Metode Riset Kuantitatif dan Kualitatif

Eko Sudarmanto

Yenni Yenni

Ima Rahmawati

Kharis Fadlullah Hana

Adhi Prasetio

...

2022/2/7

The role website quality, credit card, sales promotion on online impulse buying behavior

Jurnal Manajemen

Adhi Prasetio

Aliffia Muchnita

2022/10/3

PROMOTING INFORMATION SECURITY AWARENESS USING ELECTRONIC WORD-OFMOUTH THROUGH SOCIAL NETWORK SITES.

Journal of Management Information & Decision Sciences

Adhi Prasetio

Puspita Kencana Sari

2022/2/1

Analisis Pengaruh Persepsi Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Tokopedia

SEIKO: Journal of Management & Business

Kadek Satria Yudha Pramana

Adhi Prasetio

2022/9/2

See List of Professors in Adhi Prasetio University(Universitas Telkom)