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Abdelhamid K. Abdelmaaboud

Abdelhamid K. Abdelmaaboud

Cairo University

H-index: 3

Africa-Egypt

About Abdelhamid K. Abdelmaaboud

Abdelhamid K. Abdelmaaboud, With an exceptional h-index of 3 and a recent h-index of 3 (since 2020), a distinguished researcher at Cairo University, specializes in the field of Branding, Digital Marketing, Marketing of Higher Education.

His recent articles reflect a diverse array of research interests and contributions to the field:

Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation

The influence of student-university identification on student’s advocacy intentions: The role of student satisfaction and student trust

Antecedents and consequences of university brand identification

Abdelhamid K. Abdelmaaboud Information

University

Position

Lecturer of Marketing Business Administration Department Faculty of Commerce

Citations(all)

120

Citations(since 2020)

96

Cited By

54

hIndex(all)

3

hIndex(since 2020)

3

i10Index(all)

3

i10Index(since 2020)

3

Email

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University Profile Page

Cairo University

Google Scholar

View Google Scholar Profile

Abdelhamid K. Abdelmaaboud Skills & Research Interests

Branding

Digital Marketing

Marketing of Higher Education

Top articles of Abdelhamid K. Abdelmaaboud

Title

Journal

Author(s)

Publication Date

Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation

Journal of Humanities and Applied Social Sciences

Abdelhamid K Abdelmaaboud

Ana Isabel Polo Peña

Abeer A Mahrous

2024/1/16

The influence of student-university identification on student’s advocacy intentions: The role of student satisfaction and student trust

Journal of Marketing for Higher Education

Abdelhamid K Abdelmaaboud

Ana Isabel Polo Peña

Abeer A Mahrous

2021/7/3

Antecedents and consequences of university brand identification

Journal of Business Research

MS Balaji

Sanjit Kumar Roy

Saalem Sadeque

2016/8/1

See List of Professors in Abdelhamid K. Abdelmaaboud University(Cairo University)