Abdelhamid K. Abdelmaaboud

Abdelhamid K. Abdelmaaboud

Cairo University

H-index: 3

Africa-Egypt

About Abdelhamid K. Abdelmaaboud

Abdelhamid K. Abdelmaaboud, With an exceptional h-index of 3 and a recent h-index of 3 (since 2020), a distinguished researcher at Cairo University, specializes in the field of Branding, Digital Marketing, Marketing of Higher Education.

Abdelhamid K. Abdelmaaboud Information

University

Cairo University

Position

Lecturer of Marketing Business Administration Department Faculty of Commerce

Citations(all)

120

Citations(since 2020)

96

Cited By

54

hIndex(all)

3

hIndex(since 2020)

3

i10Index(all)

3

i10Index(since 2020)

3

Email

University Profile Page

Cairo University

Abdelhamid K. Abdelmaaboud Skills & Research Interests

Branding

Digital Marketing

Marketing of Higher Education

Top articles of Abdelhamid K. Abdelmaaboud

Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation

PurposeThis study introduces three variables related to brands that have the potential to enhance university students' advocacy intentions. The research explores how university brand identification, the perceived prestige of the university brand and the social benefits associated with the university brand impact students' advocacy intentions. Additionally, the study examines the moderating role of gender in these relationships.Design/methodology/approachCross-sectional surveys of 326 undergraduate students enrolled in a Spanish university, and structural equation modeling was used to test and validate the conceptual model.FindingsThe findings from the structural equation modeling indicate that university brand identification, perceived university brand prestige and university brand social benefits significantly influence students' advocacy intentions. Furthermore, the multigroup analysis reveals a gender …

Authors

Abdelhamid K Abdelmaaboud,Ana Isabel Polo Peña,Abeer A Mahrous

Journal

Journal of Humanities and Applied Social Sciences

Published Date

2024/1/16

The influence of student-university identification on student’s advocacy intentions: The role of student satisfaction and student trust

This study examines the influence of student-university identification on student’s advocacy intentions directly and indirectly through student satisfaction and student trust and investigates the moderating role of students’ gender. Drawing upon a sample of (n = 741) undergraduate students from different Spanish universities and using structural equation modeling, the results showed that student-university identification, student satisfaction, and student trust are key influential factors in determining student’s advocacy intentions. The results also confirm the presence of the significant indirect effect of student-university identification on student’s advocacy intentions via student satisfaction and student trust. The results of multigroup analysis supported the significance of the difference between male and female students in the influence of student-university identification and student satisfaction on student’s advocacy …

Authors

Abdelhamid K Abdelmaaboud,Ana Isabel Polo Peña,Abeer A Mahrous

Journal

Journal of Marketing for Higher Education

Published Date

2021/7/3

Antecedents and consequences of university brand identification

The study proposes and empirically tests a comprehensive model of student-university identification based on social identity theory. This study examines the role of university brand personality, university brand knowledge, and university brand prestige in developing student-university identification. Furthermore, the effects of student-university identification on various university-supportive behaviors such as university affiliation, suggestions for improvement, advocacy intentions, and participation in future activities are examined. Findings reveal that university brand knowledge and university brand prestige plays a key role in determining the student-university identification. In addition, students who identify with their university perceive their destiny as interweaved with the university which drives their desire to engage in university supportive behaviors. Findings suggest that universities should engage in branding …

Authors

MS Balaji,Sanjit Kumar Roy,Saalem Sadeque

Journal

Journal of Business Research

Published Date

2016/8/1

See List of Professors in Abdelhamid K. Abdelmaaboud University(Cairo University)

Abdelhamid K. Abdelmaaboud FAQs

What is Abdelhamid K. Abdelmaaboud's h-index at Cairo University?

The h-index of Abdelhamid K. Abdelmaaboud has been 3 since 2020 and 3 in total.

What are Abdelhamid K. Abdelmaaboud's top articles?

The articles with the titles of

Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation

The influence of student-university identification on student’s advocacy intentions: The role of student satisfaction and student trust

Antecedents and consequences of university brand identification

are the top articles of Abdelhamid K. Abdelmaaboud at Cairo University.

What are Abdelhamid K. Abdelmaaboud's research interests?

The research interests of Abdelhamid K. Abdelmaaboud are: Branding, Digital Marketing, Marketing of Higher Education

What is Abdelhamid K. Abdelmaaboud's total number of citations?

Abdelhamid K. Abdelmaaboud has 120 citations in total.

What are the co-authors of Abdelhamid K. Abdelmaaboud?

The co-authors of Abdelhamid K. Abdelmaaboud are Abeer A. Mahrous.

    Co-Authors

    H-index: 25
    Abeer A. Mahrous

    Abeer A. Mahrous

    Cairo University

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