Abdallah Q. Bataineh

Abdallah Q. Bataineh

Middle East University

H-index: 13

Asia-Lebanon

About Abdallah Q. Bataineh

Abdallah Q. Bataineh, With an exceptional h-index of 13 and a recent h-index of 12 (since 2020), a distinguished researcher at Middle East University, specializes in the field of Digital Marketing & SNS's, Strategic Brand Management, Digital Supply Chain Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Ethical & Legal Concerns of Artificial Intelligence in the Healthcare Sector

Predictive Modeling in Marketing Analytics: A Comparative Study of Algorithms and Applications in E-Commerce Sector

The Role of Big Data Analytics in Driving Innovation in Digital Marketing

Artificial Intelligence and Digital Marketing in Jordan: Opportunities and Challenges

The impact of green marketing on consumers’ attitudes: A moderating role of green product awareness

Analyzing the role of social media marketing in changing customer experience

A structural equation model for analyzing the relationship between enterprise resource planning and digital supply chain management

Factors affecting healthcare providers to accept digital marketing: The moderating role of subjective norms

Abdallah Q. Bataineh Information

University

Position

Abdallah Q. Bataineh Associate Professor of Marketing Marketing Department

Citations(all)

889

Citations(since 2020)

722

Cited By

3

hIndex(all)

13

hIndex(since 2020)

12

i10Index(all)

13

i10Index(since 2020)

13

Email

University Profile Page

Middle East University

Google Scholar

View Google Scholar Profile

Abdallah Q. Bataineh Skills & Research Interests

Digital Marketing & SNS's

Strategic Brand Management

Digital Supply Chain Management

Top articles of Abdallah Q. Bataineh

Title

Journal

Author(s)

Publication Date

Ethical & Legal Concerns of Artificial Intelligence in the Healthcare Sector

Abdallah Q Bataineh

Alaa S Mushtaha

Ibrahim A Abu-AlSondos

Saeed Hameed Aldulaimi

Marwan Abdeldayem

2024/1/28

Predictive Modeling in Marketing Analytics: A Comparative Study of Algorithms and Applications in E-Commerce Sector

Kurdish Studies

Abdallah Q Bataineh

Ibrahim A Abu-AlSondos

Rana Husseini Frangieh

Anas A Salameh

Ibrahim Ali Alnajjar

2024/1/1

The Role of Big Data Analytics in Driving Innovation in Digital Marketing

Abdallah Q Bataineh

Alaa S Mushtaha

Ibrahim A Abu-AlSondos

Mohammed Idris

Dhia M Qasim

2023

Artificial Intelligence and Digital Marketing in Jordan: Opportunities and Challenges

Abdallah Q Bataineh

Dhia Qasim

2023/5/22

The impact of green marketing on consumers’ attitudes: A moderating role of green product awareness

Antoun Sahioun

Abdallah Q Bataineh

Hossam Haddad

2023

Analyzing the role of social media marketing in changing customer experience

International Journal of Data and Network Science

A Bataineh

2022

A structural equation model for analyzing the relationship between enterprise resource planning and digital supply chain management

Uncertain Supply Chain Management

A Bataineh

I Abu-AlSondos

H Salhab

L Al-Abbas

2022

Factors affecting healthcare providers to accept digital marketing: The moderating role of subjective norms

International Journal of Data and Network Science

Abdallah Hammad

A Bataineh

M Alshurideh

H Salhab

2022

The effect of psychological capital on team performance: The moderating role of leadership behavior in advertising agencies in Amman City

Management Science Letters

N Tayseer

A Bataineh

M Idris

2021

The moderating effect of supply chain eco-centricity between green supply chain management practices and firm performance

International Journal of Procurement Management

Abdallah Q Bataineh

2021

Factors influencing youths fashion leadership behavior of fashion retailing stores in Jordan

Management Science Letters

L Al-Obaidi

A Bataineh

S Aljabaly

H Salhab

2020

The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement

Innovative Marketing

Rana K Al-Soluiman

Abdallah Q Bataineh

Sameer M Al-Jabaly

Hanadi A Salhab

2020

See List of Professors in Abdallah Q. Bataineh University(Middle East University)

Co-Authors

H-index: 78
Dr. Muhammad Alshurideh

Dr. Muhammad Alshurideh

University of Sharjah

H-index: 25
Dr. Mamoun Akroush

Dr. Mamoun Akroush

German Jordanian University

H-index: 10
Jannat falah

Jannat falah

Al-Balqa' Applied University

H-index: 8
Mohammed Idris

Mohammed Idris

Applied Science University

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