Aaron J. Barnes

Aaron J. Barnes

University of Louisville

H-index: 4

North America-United States

About Aaron J. Barnes

Aaron J. Barnes, With an exceptional h-index of 4 and a recent h-index of 3 (since 2020), a distinguished researcher at University of Louisville, specializes in the field of marketing, consumer behavior, cultural psychology, branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Accessor Effect: How (and for Whom) Renters’ Lack of Perceived Brand Commitment Dilutes Brand Image

Top Rated or Best Seller? Culture Influences Responses to Attitudinal versus Behavioral Consensus Cues

In What Ways Do Accessible Attitudes Ease Decision Making? Examining the Reproducibility of Accessibility Effects Across Cultural Contexts

Culture and personal preferences: Implications for decision making, information processing, and brand equity

Culture and the consumer journey

Aaron J. Barnes Information

University

Position

Assistant Professor of Marketing

Citations(all)

371

Citations(since 2020)

309

Cited By

47

hIndex(all)

4

hIndex(since 2020)

3

i10Index(all)

3

i10Index(since 2020)

3

Email

University Profile Page

University of Louisville

Google Scholar

View Google Scholar Profile

Aaron J. Barnes Skills & Research Interests

marketing

consumer behavior

cultural psychology

branding

Top articles of Aaron J. Barnes

Title

Journal

Author(s)

Publication Date

The Accessor Effect: How (and for Whom) Renters’ Lack of Perceived Brand Commitment Dilutes Brand Image

Journal of the Academy of Marketing Science

Aaron J. Barnes

Tiffany Barnett White

2024

Top Rated or Best Seller? Culture Influences Responses to Attitudinal versus Behavioral Consensus Cues

Journal of Consumer Research

Aaron J. Barnes

Sharon Shavitt

2023

In What Ways Do Accessible Attitudes Ease Decision Making? Examining the Reproducibility of Accessibility Effects Across Cultural Contexts

Journal of personality and social psychology

Aaron J Barnes

Sharon Shavitt

2023/11/30

Culture and personal preferences: Implications for decision making, information processing, and brand equity

Aaron Jeffrey Barnes

2020/5/6

Culture and the consumer journey

Sharon Shavitt

Aaron J Barnes

2020/3/1

See List of Professors in Aaron J. Barnes University(University of Louisville)

Co-Authors

H-index: 47
Sharon Shavitt

Sharon Shavitt

University of Illinois at Urbana-Champaign

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