A. Yeşim YAYLA, With an exceptional h-index of 10 and a recent h-index of 7 (since 2020), a distinguished researcher at Marmara Üniversitesi, specializes in the field of New Product Development, (Yeni Ürün Geliştirme), Multi-Criteria Decision Making, (Çok Kriterli Karar Verme), Supplier Management.