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A Ben Oumlil

A Ben Oumlil

Western Connecticut State University

H-index: 11

North America-United States

About A Ben Oumlil

A Ben Oumlil, With an exceptional h-index of 11 and a recent h-index of 8 (since 2020), a distinguished researcher at Western Connecticut State University, specializes in the field of Consumer Behavior, International Business, Research Methods, Services Marketing, and B2B Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Country-Of-Origin (COO) impact and product categories’ evaluations: The case of an emerging market

Millennials’ attitude toward advertising: an international exploratory study

A Ben Oumlil Information

University

Position

Professor of Marketing

Citations(all)

891

Citations(since 2020)

239

Cited By

744

hIndex(all)

11

hIndex(since 2020)

8

i10Index(all)

12

i10Index(since 2020)

6

Email

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University Profile Page

Western Connecticut State University

Google Scholar

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A Ben Oumlil Skills & Research Interests

Consumer Behavior

International Business

Research Methods

Services Marketing

and B2B Marketing

Top articles of A Ben Oumlil

Title

Journal

Author(s)

Publication Date

Country-Of-Origin (COO) impact and product categories’ evaluations: The case of an emerging market

Journal of Marketing Development and Competitiveness

A Ben Oumlil

2020/4/17

Millennials’ attitude toward advertising: an international exploratory study

Young Consumers

A Ben Oumlil

Joseph L Balloun

2020/4/15

See List of Professors in A Ben Oumlil University(Western Connecticut State University)