Natura &Co is a global cosmetics and personal care company that operates under a unique business model focused on sustainability, innovation, and social responsibility. With a portfolio of well-known brands, including Natura, The Body Shop, Aesop, and Avon, the company has established itself as a leader in the beauty industry.
Founded in 1969 in Brazil by Luiz Seabra, Natura started as a small cosmetics shop that offered natural and sustainable products. Over the years, the company grew rapidly and expanded its product range, becoming one of the largest cosmetics companies in Latin America. Natura's commitment to sustainability and its use of natural ingredients have been at the core of its success.
In 2017, Natura acquired The Body Shop, a British cosmetics brand known for its ethical and environmentally friendly practices. This acquisition further strengthened Natura's position as a global leader in sustainable beauty. The Body Shop's strong brand identity and commitment to social and environmental causes aligned perfectly with Natura's values.
In 2020, Natura &Co completed the acquisition of Avon, a renowned direct-selling beauty company. This strategic move allowed Natura to expand its reach and create the fourth-largest beauty company in the world. Avon's extensive network of representatives and its focus on empowering women through entrepreneurship complemented Natura's mission of promoting social and economic development.
Natura &Co's business model is built on three pillars: people, planet, and profit. The company believes that these three elements are interconnected and essential for long-term success. Natura is committed to creating positive social and environmental impacts while delivering high-quality products to its customers.
One of the key aspects of Natura &Co's sustainability strategy is its commitment to biodiversity conservation and the use of natural ingredients. The company works closely with local communities and suppliers to source ingredients sustainably, ensuring the preservation of ecosystems and supporting local economies. Natura also invests in research and development to find innovative solutions that minimize its environmental footprint.
In addition to its environmental efforts, Natura &Co is dedicated to promoting social inclusion and diversity. The company actively supports initiatives that empower women, promote education, and improve the well-being of communities. Natura's commitment to social responsibility is reflected in its partnerships with various organizations and its efforts to create a positive impact on society.
Natura &Co's brands have a strong presence in over 100 countries, with a diverse portfolio of products that cater to different consumer needs. From skincare and haircare to fragrances and makeup, the company offers a wide range of beauty products that combine natural ingredients with cutting-edge technology.
As a global leader in the beauty industry, Natura &Co continues to innovate and adapt to changing consumer preferences. The company's commitment to sustainability, social responsibility, and innovation sets it apart from its competitors and positions it as a force for positive change in the beauty industry.
In conclusion, Natura &Co is a global cosmetics and personal care company that operates under a unique business model focused on sustainability, innovation, and social responsibility. With its portfolio of well-known brands, the company is committed to creating positive social and environmental impacts while delivering high-quality products to its customers. Natura &Co's dedication to sustainability, social inclusion, and innovation has made it a leader in the beauty industry and a force for positive change.
