Data Cleansing and Enrichment Services

According to a study, bad data costs companies and businesses more than $9.7 million each year, and it has become a global problem. Well, what’s the solution? Using data cleansing and enrichment services.

They are two basic techniques that help businesses maximize the accuracy and effectiveness of their database to achieve valuable insights and make the right decisions in their organization.

Data cleansing and enrichment services involve the process of refining and enhancing existing datasets to ensure accuracy, completeness, and relevance. Data cleansing typically involves identifying and correcting errors, inconsistencies, and redundancies within the dataset, such as misspelled names, outdated information, or ... 

Want to know the differences between cleaning and enriching data, follow our guide. Here, we’ll review the basics and importance of data cleansing and enrichment, and their differences, and finally tell you where you can get enriched and cleansed data.

So stay with us until the end of the article.

What Is Data Cleansing and Why Is It Important?

Data cleaning is actually the process of identifying worthless, poor quality, inconsistent, and wrong data and correcting and removing them from your database.

The goal of data cleansing services is to obtain an accurate, valid, consistent, and error-free data set that will assist you in data analysis. So its overall goal is to improve the overall quality and reliability of your database.

Benefits of data cleaning:

• Data cleaning has a positive effect on the process of analyzing the correct data and improving the decision-making process.
• Data cleaning increases the data quality and saves time, energy, and costs for the organization.
• Data cleaning enhances productivity and provides you with valuable insights.
• Data cleaning identifies all customer needs and speeds up the process of responding to customers.

Investing in data scrubbing or cleansing accomplishes three key principles:

1. Removing Duplicate Entries:

Do you know what causes confusion and inaccuracy in your data analysis? You guessed it, duplicate entries.

Data cleaning helps you identify duplicate records and delete them. In this way, your database will get rid of unnecessary and duplicate data.

2. Correcting Errors:

The second principle is to eliminate structural errors, errors such as typos, wrong naming, incomplete information, and data format changes.

Data cleansing identifies and corrects these structural errors and inconsistencies. This increases the reliability and accuracy of the data, makes it easier to analyze your database, and consequently brings you closer to your main goal.

3. Improving Data Completeness:

Ignoring variables and missing values can be a challenge for your dataset and disrupt data integrity.

Data cleansing identifies these empty and missing values and fills the gaps in your database by adding relevant information. This will help you to have a more comprehensive and reliable database.

What Is Data Enrichment and Why Is It Important?

According to published statistics, the poor quality of data has cost more than 3.1 trillion dollars per year for the economy of most countries in the world, especially the USA.

This is where increasing data quality with data enrichment becomes important.

Data Enrichment, also known as data augmentation, refers to processes used to enhance, refine, or improve raw data.

This data enrichment process includes appending or merging additional data from external sources. This makes the data more valuable for specific marketing and prospecting purposes.

In fact, according to HubSpot, data enrichment is part of a larger data hygiene process, which is an ongoing exercise to ensure data is precise, reliable, and up-to-speed.

For data enrichment, there are many advantages, from improving data quality to achieving excellent results for businesses, which can be mentioned in three key benefits:

1. Enhanced Customer Profiles:

By enriching the data, you can get a strong database of valuable information from your buyers or customers’ profiles, including demographic, firmographic, technographic, behavioral, and social media data.

This comprehensive information helps you to segment your customers into different and targeted groups to personalize your marketing and sales campaigns.

2. Tailored Messaging:

Data enrichment allows you to implement more effective and personalized advertising and campaigns for each segment with information obtained from your potential customers, such as age, gender, interests, needs, industry, income, company, etc.

These personalized messages and campaigns help you understand your customers better, identify and meet their needs, interact, and tailor your relationships with them. All of which increase the conversion rate and sales.

3. Deeper Behavioral Insights:

With the help of data enrichment, you get more detailed and precise information about customer behavior, including purchase history, items purchased, cart abandonment, number of purchases, etc.

This will allow you to have a more accurate and comprehensive analysis of your potential customers’ buying behavior.

Integrating data from various sources such as social media, website interactions, and purchase history helps you understand customer preferences, interests, needs, and engagement patterns.

As a result, by gaining deep insight into customer behavior, you can improve your customer experience.

Data Cleansing Vs. Data Enrichment: What’s the Difference?

While both processes significantly increase the quality of business data, they also differ in that they target different aspects and pursue unique purposes. Here are the details of each:

Data Cleansing:

• Error removal: It focuses on removing inaccuracies, errors, and inconsistencies from datasets.
• Reliability: It ensures that the data being utilized is correct and reliable. Most importantly, it’s very important for detailed analysis.
• Data integrity: It helps maintain the database integrity by correcting data anomalies and duplications.
• Improved analysis: With cleaned data, businesses can perform more accurate and effective analyses, leading to better decision-making.
• Regulatory compliance: Regular data cleaning helps businesses comply with data regulation standards by ensuring data is accurate and up-to-date.

Data Enrichment:

• Value addition: Enrichment involves enhancing existing data by adding new elements or merging data from external sources.
• Context and depth: This process provides additional context and depth, which enriches the data’s usability for specific business purposes.
• Targeted marketing: By understanding more about their customers through enriched data, businesses can tailor their marketing efforts more effectively.
• Customer insights: Data enrichment allows companies to develop a deeper understanding of their customers, leading to improved services and products.
• Competitive advantage: Enriched data can provide a competitive edge by offering unique insights that are not available through basic data analysis.

Both data cleansing and data enrichment are integral to maintaining an effective data management system. In other words, each in its own way plays a role in supporting broader business objectives and strategies.

On top of that, data enrichment and data cleansing may include several techniques, follow as:

• Appending data: Incorporates additional information into existing records.
• Correcting errors: Detects and fixes data inaccuracies.
• Removing duplicates: Locates and consolidates duplicate entries.
• Standardizing data: Converts data into a uniform format or structure.
• Data validation: Verifies the data’s accuracy and completeness.

Where to Get Enriched and Cleaned Data?

Now that you know the importance and advantages of cleaning and enriching data for businesses, surely this question comes to your mind: how and where can you get enriched and cleansed data?

There are many methods for data cleaning and enrichment. One of the best solutions is to use data enrichment and cleaning tools and software. These tools facilitate the process of data preparation and cleaning and allow people to analyze a large amount of data online as well. As a result, you can have access to high-quality and reliable databases.

Let’s get to know the best data enrichment and cleaning services: CUFinder offers the most effective solutions available today for businesses, such as enrichment services.

What CUFinder offers and how it can benefit your business operations:

High-Quality Data Cleansing and Enriching with CUFinder’s Enrichment Engine:

CUFinder has practical tools for collecting, discovering, enriching, and cleaning data that facilitate the decision-making process and help advance your business goals.

Let me say it without exaggeration, CUFinder excels in data cleaning and enrichment services with high quality and accuracy.

So, how does CUFinder work for you?

One of the key solutions of CUFinder is its enrichment engine. This powerful tool, among thousands of external sources, provides you with 100% verified data with an accuracy rate of 98%. You can get cleaned and enriched data in bulk in the shortest possible time and with just a few clicks as an Excel file.

This enrichment engine covers the best data enrichment services based on various search filters, including email, name, phone number, company, domain, LinkedIn, and other social media:

1. Person Email Finder
2. CEOs Email Finder
3. Email Verifier
4. Company Email Finder
5. Company Name to Company Email
6. Contact Email to Name
7. Company Email to Company Name
8. Contact Name to LinkedIn
9. Company Name To Employees’ LinkedIn
10. Company Name to Company LinkedIn
11. Company LinkedIn To Domain
12. Contact LinkedIn To Info
13. Domain To Company LinkedIn
14. Person Phone Finder
15. Phone Number To Person Name
16. Company Name to Phone
17. Company Phone Finder
18. Company Name to Company Domain
19. Domain To Company Name
20. Domain To IP
21. Domain To Page Rank
22. Instagram/YouTube/Twitter/Facebook To Company Domain

These tools will help you to develop your business and increase your sales.

Free Email Verifier Tool:

CUFinder’s free email verification tool is the best option for delivering verified, valid, and cleansed email data. This tool cleans your email data lists from errors and outdated, incorrect information. This results in:

• Reduced bounce rates: Cleaner email lists mean fewer returned emails. This helps to maintain the health of your server IP and improve delivery rates.
• Enhanced data management: By receiving detailed, cleaned, and verified email leads, you can manage and analyze your email database more effectively.

The benefits of using the data cleaning and enrichment services of CUFinder include:

• Deeper market and customer insight
• Enhanced marketing campaigns
• Increased sales
• Lead scoring
• B2B data lists
• Easy CRM integration and CRM enrichment
• Cost-effective, transparent, and flexible pricing plan for all types of businesses

We suggest you check out the following article to understand the significance of using a data enrichment tool: “Why Data Enrichment Services Are Recommended?”

Now, get started with CUFinder’s data enrichment services for free!

In a nutshell, CUFinder is one of the best and most popular data cleansing and enrichment services for businesses looking to get cleansed and enriched data.