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Soojin Kim

Soojin Kim

Louisiana State University

H-index: 6

North America-United States

Contact Soojin Kim

About Soojin Kim

Soojin Kim, With an exceptional h-index of 6 and a recent h-index of 6 (since 2020), a distinguished researcher at Louisiana State University, specializes in the field of Advertising, Visual Persuasion, Visual Message Effects, New Media Effect, Strategic Comm..

His recent articles reflect a diverse array of research interests and contributions to the field:

The effects of anthropomorphism on how people evaluate algorithm-written news

The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power

The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model

The effect of CSR expectancy violation: Value from expectancy violation theory and confirmation bias

When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations

Soojin Kim Information

University

Position

___

Citations(all)

241

Citations(since 2020)

221

Cited By

35

hIndex(all)

6

hIndex(since 2020)

6

i10Index(all)

6

i10Index(since 2020)

6

Email

University Profile Page

Google Scholar

Soojin Kim Skills & Research Interests

Advertising

Visual Persuasion

Visual Message Effects

New Media Effect

Strategic Comm.

Top articles of Soojin Kim

The effects of anthropomorphism on how people evaluate algorithm-written news

Digital Journalism

2023/1/2

Soojin Kim
Soojin Kim

H-Index: 3

The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power

Journal of Marketing Communications

2021/10/3

Soojin Kim
Soojin Kim

H-Index: 3

Yoojung Kim
Yoojung Kim

H-Index: 9

The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model

Current Issues in Tourism

2021/9/2

Jihoon Kim
Jihoon Kim

H-Index: 22

Soojin Kim
Soojin Kim

H-Index: 3

The effect of CSR expectancy violation: Value from expectancy violation theory and confirmation bias

Journal of Marketing Communications

2021/5/19

Sun-Young Park
Sun-Young Park

H-Index: 7

Soojin Kim
Soojin Kim

H-Index: 3

When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations

Public Relations Review

2021/3/1

Sun-Young Park
Sun-Young Park

H-Index: 7

Soojin Kim
Soojin Kim

H-Index: 3

See List of Professors in Soojin Kim University(Louisiana State University)