Siti Nor Bayaah Ahmad

About Siti Nor Bayaah Ahmad

Siti Nor Bayaah Ahmad, With an exceptional h-index of 12 and a recent h-index of 11 (since 2020), a distinguished researcher at Universiti Malaysia Sabah, specializes in the field of Marketing, Branding, Halal, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Design and development study of gradient composite shielding material for nuclear radiation

Unraveling the Internationalization Barriers among Oil and Gas SMEs: A Path to Global Expansion

We Care Programme: Uplift and Educational Support at Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia

Investigation of the Persistence, Toxicological Effects, and Ecological Issues of S-Triazine Herbicides and Their Biodegradation Using Emerging Technologies: A Review …

Causes and consequences of conflicts among farmers in Punjab, Pakistan.

DNA repair mechanisms: Exploring potentials of nutraceutical

THE CONCEPT OF GENDER IN RESEARCHING WOMEN AND ENTREPRENEURSHIP

Production of Halal Products: Fardhu Kifayah among Muslim SMEs, Contribution to Muslim communities

Siti Nor Bayaah Ahmad Information

University

Position

___

Citations(all)

857

Citations(since 2020)

448

Cited By

343

hIndex(all)

12

hIndex(since 2020)

11

i10Index(all)

15

i10Index(since 2020)

11

Email

University Profile Page

Google Scholar

Siti Nor Bayaah Ahmad Skills & Research Interests

Marketing

Branding

Halal

Consumer Behavior

Top articles of Siti Nor Bayaah Ahmad

Design and development study of gradient composite shielding material for nuclear radiation

Nuclear Engineering and Design

2023/12/1

Unraveling the Internationalization Barriers among Oil and Gas SMEs: A Path to Global Expansion

Information Management and Business Review

2023/10/8

We Care Programme: Uplift and Educational Support at Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia

IMPACTS: International Journal of Empowerment and Community Services

2023/9/27

Suddin Lada
Suddin Lada

H-Index: 8

Brahim Chekima
Brahim Chekima

H-Index: 6

Siti Nor Bayaah Ahmad
Siti Nor Bayaah Ahmad

H-Index: 5

Investigation of the Persistence, Toxicological Effects, and Ecological Issues of S-Triazine Herbicides and Their Biodegradation Using Emerging Technologies: A Review …

2023/10/13

Causes and consequences of conflicts among farmers in Punjab, Pakistan.

2023/7/11

DNA repair mechanisms: Exploring potentials of nutraceutical

2023/2/1

THE CONCEPT OF GENDER IN RESEARCHING WOMEN AND ENTREPRENEURSHIP

International Journal of Accounting

2022/12

Production of Halal Products: Fardhu Kifayah among Muslim SMEs, Contribution to Muslim communities

International Journal of Accounting, Finance and Business

2022/12

Irma Wani Othman
Irma Wani Othman

H-Index: 4

Siti Nor Bayaah Ahmad
Siti Nor Bayaah Ahmad

H-Index: 5

The Perception and Views of Business Support Programmes among Women Micro Entrepreneurs in the West Coast of Sabah.

The International Journal of Accounting

2022/12

Influence of Proactive, Networking and Resourceful on Entrepreneurial Intention and Change of Life Style Among Asnaf Generation Z in Sabah

International Journal of Accounting

2022/12

Siti Nor Bayaah Ahmad
Siti Nor Bayaah Ahmad

H-Index: 5

Irma Wani Othman
Irma Wani Othman

H-Index: 4

Understanding Attitude Towards Entrepreneurial Intention Among Asnaf Gen Z in Sabah

2022/10/18

Siti Nor Bayaah Ahmad
Siti Nor Bayaah Ahmad

H-Index: 5

Recognizing Ministry of Entrepreneur Development and Cooperation (Medac) in the Furtherance Interest of Entrepreneurs and Cooperatives

International Journal of Accounting

2022/9

Influence Of Personal Values of Luxury Cosmetic Brand Identification On Consumer Brand Loyalty

Labuan Bulletin of International Business and Finance (LBIBF)

2021/12/29

Siti Nor Bayaah Ahmad
Siti Nor Bayaah Ahmad

H-Index: 5

Oscar Dousin
Oscar Dousin

H-Index: 4

Organisational Culture and Dynamic Marketing Capabilities in the Digital Age of Pandemic Crisis

2021/11/6

Siti Nor Bayaah Ahmad
Siti Nor Bayaah Ahmad

H-Index: 5

Sorayah Nasip
Sorayah Nasip

H-Index: 3

Driving the Development of Smes’ Entrepreneurs in the Era of Digitalisation: From the Dynamic Perspective of Law Enforcement in Malaysia

International Journal of Accounting

2021/11

The Role of Culture in Shaping Women’s Entrepreneurship: Evidence from Sabah, Malaysia

International Journal of Accounting

2021/11

Irma Wani Othman
Irma Wani Othman

H-Index: 4

Siti Nor Bayaah Ahmad
Siti Nor Bayaah Ahmad

H-Index: 5

AN ASSESSMENT OF READINESS AND WILLINGNESS TO ADOPT DIGITAL MARKETING TRANSFORMATION AMONG SMES’ENTREPRENEURS IN SABAH: A CONCEPTUAL MODEL

International Journal of Accounting, Finance and Business (IJAFB)

2021/11

CONSUMERS’PERCEPTIONS OF ONLINE RETAILERS’BRAND INNOVATIVENESS ON CUSTOMER BRAND IDENTIFICATION AND LOYALTY

International Journal of Accounting

2021/11

Siti Nor Bayaah Ahmad
Siti Nor Bayaah Ahmad

H-Index: 5

Irma Wani Othman
Irma Wani Othman

H-Index: 4

Does Social Media Moderates Factors that Influence Perceived Value and Personal Value on Purchase Intention of Modest Apparel?

Management. Google Schoolar

2021/9

Siti Nor Bayaah Ahmad
Siti Nor Bayaah Ahmad

H-Index: 5

Antecedents of Self-Disclosure on Social Networking Sites (SNSs): A Study of Facebook Users. Sustainability 2021, 13, 1220

Sustainability

2021/1/25

See List of Professors in Siti Nor Bayaah Ahmad University(Universiti Malaysia Sabah)