Robin M Back

Robin M Back

University of Central Florida

H-index: 15

North America-United States

About Robin M Back

Robin M Back, With an exceptional h-index of 15 and a recent h-index of 14 (since 2020), a distinguished researcher at University of Central Florida, specializes in the field of Wine Tourism, Consumer Experience Tourism, Wine Marketing, Consumer Behavior, Brand Loyalty.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sexual Harassment, Negative Emotions, and Turnover Intention in the Restaurant Industry: The Moderating Effect of Pay Satisfaction

Wine Festivals and Events: A systematic review

Factors Explaining Resident Stakeholders’ Perception and Support for Wineries and Wine Tourism in Florida

Implications of an exogenous shock (COVID-19) on wine tourism business: A Portuguese winery perspective

Modeling wine consumer typology, motivation, satisfaction and loyalty: Wine tourism destination visitors vs residents in Florida

Definition and measurement of wine snobbery as an empirical concept

Us Residents' Perception of Local and Global Wine Tourism Destinations

Peer-to-peer accommodation amid COVID-19: the effects of Airbnb cleanliness information on guests’ trust and behavioral intentions

Robin M Back Information

University

Position

Associate Professor

Citations(all)

855

Citations(since 2020)

833

Cited By

161

hIndex(all)

15

hIndex(since 2020)

14

i10Index(all)

17

i10Index(since 2020)

16

Email

University Profile Page

Google Scholar

Robin M Back Skills & Research Interests

Wine Tourism

Consumer Experience Tourism

Wine Marketing

Consumer Behavior

Brand Loyalty

Top articles of Robin M Back

Sexual Harassment, Negative Emotions, and Turnover Intention in the Restaurant Industry: The Moderating Effect of Pay Satisfaction

Cornell Hospitality Quarterly

2024/4/13

Wine Festivals and Events: A systematic review

2024

Paul Strickland
Paul Strickland

H-Index: 9

Robin M Back
Robin M Back

H-Index: 8

Factors Explaining Resident Stakeholders’ Perception and Support for Wineries and Wine Tourism in Florida

Journal of Hospitality & Tourism Research

2023

Robin M Back
Robin M Back

H-Index: 8

Implications of an exogenous shock (COVID-19) on wine tourism business: A Portuguese winery perspective

Tourism and Hospitality Research

2023/1

Modeling wine consumer typology, motivation, satisfaction and loyalty: Wine tourism destination visitors vs residents in Florida

Tourism Review

2023/11/14

Wei Wei
Wei Wei

H-Index: 5

Robin M Back
Robin M Back

H-Index: 8

Definition and measurement of wine snobbery as an empirical concept

Journal of Wine Research

2023/10/2

Robin M Back
Robin M Back

H-Index: 8

Us Residents' Perception of Local and Global Wine Tourism Destinations

Journal of Gastronomy and Tourism

2023/9/1

Ady Milman
Ady Milman

H-Index: 25

Robin M Back
Robin M Back

H-Index: 8

Peer-to-peer accommodation amid COVID-19: the effects of Airbnb cleanliness information on guests’ trust and behavioral intentions

International Journal of Contemporary Hospitality Management

2023/3/31

Thinking outside the bottle: Effects of alternative wine packaging

Journal of Retailing and Consumer Services

2022/11/1

Marissa Orlowski
Marissa Orlowski

H-Index: 8

Robin M Back
Robin M Back

H-Index: 8

Wine industry perceptions and reactions to the COVID‐19 crisis in the Old and New Worlds: Do business models make a difference?

Agribusiness

2022/10

A comparison of Best-Worst Scaling and Likert Scale methods on peer-to-peer accommodation attributes

Journal of Business Research

2022/9/1

Kwangsoo Park
Kwangsoo Park

H-Index: 10

Robin M Back
Robin M Back

H-Index: 8

How resilient are wine tourism destinations to health-related security threats? A winery perspective

Journal of Destination Marketing & Management

2022/6/1

Micro-Clustering: Bringing Innovation to Agritourism

Rosen Research Review

2022

Student Engagement and Satisfaction with Online Labs

Rosen Research Review

2022

Social media analytics in event marketing: Engaging marathon fans in Facebook communities

Event Management

2021/8/6

An examination of restaurant employees’ work-life outlook: The influence of support systems during COVID-19

International Journal of Hospitality Management

2021/8/1

Attraction, social presence, sociability, and booking intentions: The moderating role of homophily

Journal of Hospitality & Tourism Research

2021/8

Transition to online culinary and beverage labs: Determining student engagement and satisfaction during COVID-19

Journal of Hospitality & Tourism Education

2021/7/3

Employee work status, mental health, substance use, and career turnover intentions: An examination of restaurant employees during COVID-19

International Journal of Hospitality Management

2021

The Impact of COVID-19 on Restaurant Workers

Rosen Research Review

2021

See List of Professors in Robin M Back University(University of Central Florida)