Rini Kuswati

About Rini Kuswati

Rini Kuswati, With an exceptional h-index of 9 and a recent h-index of 8 (since 2020), a distinguished researcher at Universitas Muhammadiyah Surakarta, specializes in the field of Ilmu Manajemen, Manajemen Pemasaran, Advertising, Pemasaran Sosial, Dual Role Conflict.

His recent articles reflect a diverse array of research interests and contributions to the field:

Pengaruh Penciptaan Nilai pada Kepuasan Pelanggan yang di Mediasi oleh Ekuitas Merek (Studi Brand Fashion H&M Solo Grand Mall)

Revolutionizing Talent Acquisition in Indonesia's E-Commerce Industry: The Transformative Impact of AI and Machine Learning

Parasocial Interactions of Indonesian Beauty Vloggers in the Digital Age: Do they Impact Purchases by Millennial Netizens?

Adoption Green Car in Indonesia: Implementation VBN Theory

PENGUATAN KELEMBAGAAN MELALUI SEKOLAH HIJAU BERKELANJUTAN

Pengaruh Motivasi Ekologis terhadap Perilaku Pro Sosial yang Dimediasi Self Esteem

Keputusan Pembelian Produk Wardah Melalui E-Commerce Shopee Peran Citra Merek Sebagai Variabel Mediasi

Uji Validasi Instrumen Penelitian Model Intention Follow Green Account

Rini Kuswati Information

University

Position

___

Citations(all)

282

Citations(since 2020)

218

Cited By

96

hIndex(all)

9

hIndex(since 2020)

8

i10Index(all)

9

i10Index(since 2020)

8

Email

University Profile Page

Google Scholar

Rini Kuswati Skills & Research Interests

Ilmu Manajemen

Manajemen Pemasaran

Advertising

Pemasaran Sosial

Dual Role Conflict

Top articles of Rini Kuswati

Pengaruh Penciptaan Nilai pada Kepuasan Pelanggan yang di Mediasi oleh Ekuitas Merek (Studi Brand Fashion H&M Solo Grand Mall)

SEIKO: Journal of Management & Business

2024/4/18

Rini Kuswati
Rini Kuswati

H-Index: 4

Revolutionizing Talent Acquisition in Indonesia's E-Commerce Industry: The Transformative Impact of AI and Machine Learning

Journal of Humanities and Social Sciences Studies

2024/4/3

Rini Kuswati
Rini Kuswati

H-Index: 4

Parasocial Interactions of Indonesian Beauty Vloggers in the Digital Age: Do they Impact Purchases by Millennial Netizens?

WSEAS Transactions on Information Science and Applications

2024

Rini Kuswati
Rini Kuswati

H-Index: 4

Adoption Green Car in Indonesia: Implementation VBN Theory

International Journal of Economics (IJEC)

2024/3/26

Rini Kuswati
Rini Kuswati

H-Index: 4

PENGUATAN KELEMBAGAAN MELALUI SEKOLAH HIJAU BERKELANJUTAN

Prosiding University Research Colloquium

2024/3/7

Pengaruh Motivasi Ekologis terhadap Perilaku Pro Sosial yang Dimediasi Self Esteem

Journal on Education

2024/2/28

Rini Kuswati
Rini Kuswati

H-Index: 4

Keputusan Pembelian Produk Wardah Melalui E-Commerce Shopee Peran Citra Merek Sebagai Variabel Mediasi

Jurnal Manajemen Terapan Dan Keuangan (MANKEU)

2024/2/15

Rini Kuswati
Rini Kuswati

H-Index: 4

Uji Validasi Instrumen Penelitian Model Intention Follow Green Account

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

2024/2/9

Rini Kuswati
Rini Kuswati

H-Index: 4

The Elucidating of Customer Value and Customer Loyalty for Halal Cosmetic: The Empirical Evidence of Indonesian Female

Journal of Business and Management Studies

2024/2/5

Rini Kuswati
Rini Kuswati

H-Index: 4

Understanding the Influence of Brand Experience and Brand Satisfaction on Brand Loyalty: Mediated by Brand Love

Journal of Humanities and Social Sciences Studies

2024/2/5

Rini Kuswati
Rini Kuswati

H-Index: 4

Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product?

Journal of Business and Management Studies

2024/2/5

Pengaruh Motivasi Dan Lingkungan Kerja, Terhadap Kinerja Pegawai Yang Dimediasi Oleh Kepuasan Kerja Pada Karyawan UPTD Puskesmas Giriwoyo 1 Dan 2

Innovative: Journal Of Social Science Research

2024/1/12

Rini Kuswati
Rini Kuswati

H-Index: 4

Pengaruh Program Pengelolaan Penyakit Kronis (Prolanis) Terhadap Health Outcome Yang Dimediasi Health Literacy Pada Pasien Diabetes Melitus Tipe 2 di UPTD Puskesmas Giriwoyo 1 …

Innovative: Journal Of Social Science Research

2024/1/12

Rini Kuswati
Rini Kuswati

H-Index: 4

Improving Brand Love through Emotional, Loyalty, and Susceptibility to Normative Influence

Management Studies and Entrepreneurship Journal (MSEJ)

2024/1/9

Rini Kuswati
Rini Kuswati

H-Index: 4

Innovative Approaches and Entrepreneurial Intentions: Analyzing Indonesia's Youth through the Theory of Planned Behavior

Journal of Business and Management Studies

2024/1/6

Rini Kuswati
Rini Kuswati

H-Index: 4

PERAN PEMEDIASI PRO-ENVIRONMENTAL ATTITUDE PADA PENGARUH INNOVATIVENESS TERHADAP NIAT BELI PRODUK HERBAL

Jurnal Bina Bangsa Ekonomika

2024/4/25

Rini Kuswati
Rini Kuswati

H-Index: 4

The Influence of Innovation Capability and Entrepreneurship Capability on E-Marketing Performance, Mediated by Competitive Advantage, to Enhance Culinary SMEs in Ponorogo

Journal of Humanities and Social Sciences Studies

2023/12/16

Muhammad Sholahuddin
Muhammad Sholahuddin

H-Index: 8

Rini Kuswati
Rini Kuswati

H-Index: 4

Analysis of Consumers and Competitors of Sweet Condensed Milk Case on PT Nestle Indonesia

2023/10/4

Rini Kuswati
Rini Kuswati

H-Index: 4

Analysis the Effect of Brand Experience on e-WOM: Brand Love as Mediating

2023/10/4

Rini Kuswati
Rini Kuswati

H-Index: 4

The Roles of Brand Love in Predicting Brand Loyalty

2023/10/4

Rini Kuswati
Rini Kuswati

H-Index: 4

See List of Professors in Rini Kuswati University(Universitas Muhammadiyah Surakarta)