Raja Nerina Raja Yusof

About Raja Nerina Raja Yusof

Raja Nerina Raja Yusof, With an exceptional h-index of 16 and a recent h-index of 15 (since 2020), a distinguished researcher at Universiti Putra Malaysia,

His recent articles reflect a diverse array of research interests and contributions to the field:

Determinants of Mobile Shopping Apps Continuance Intention: A Review and Proposed Conceptual Model

Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings

The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries

Unleashing the potential: Enhancing technology adoption and innovation for micro, small and medium-sized enterprises (MSMEs)

The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making

The Influence of Internet Celebrities on Consumers' Purchase Intention and Its Educational Significance

The impact of celebrity endorsement on followers’ impulse purchasing

Building supply chain performance through halal logistics, organisational capabilities and knowledge management

Raja Nerina Raja Yusof Information

University

Position

Senior Lecturer

Citations(all)

985

Citations(since 2020)

843

Cited By

337

hIndex(all)

16

hIndex(since 2020)

15

i10Index(all)

26

i10Index(since 2020)

24

Email

University Profile Page

Google Scholar

Top articles of Raja Nerina Raja Yusof

Determinants of Mobile Shopping Apps Continuance Intention: A Review and Proposed Conceptual Model

2024/3/31

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings

Asia Pacific Journal of Marketing and Logistics

2023/12/28

Khairil Wahidin Awang
Khairil Wahidin Awang

H-Index: 11

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries

Place Branding and Public Diplomacy

2023/12

Khairil Wahidin Awang
Khairil Wahidin Awang

H-Index: 11

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

Unleashing the potential: Enhancing technology adoption and innovation for micro, small and medium-sized enterprises (MSMEs)

Cogent Economics & Finance

2023/10/9

Sridar Ramachandran
Sridar Ramachandran

H-Index: 16

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making

Journal of Marketing for Higher Education

2023/7/3

Khairil Wahidin Awang
Khairil Wahidin Awang

H-Index: 11

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

The Influence of Internet Celebrities on Consumers' Purchase Intention and Its Educational Significance

Educational Administration: Theory and Practice

2023/4/20

Azmawani Abd Rahman
Azmawani Abd Rahman

H-Index: 20

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

The impact of celebrity endorsement on followers’ impulse purchasing

Journal of Promotion Management

2023/4/3

Mass Hareeza Ali
Mass Hareeza Ali

H-Index: 6

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

Building supply chain performance through halal logistics, organisational capabilities and knowledge management

International Journal of Logistics Research and Applications

2023/4/3

Family and Life Insurance Purchase Decision-Making: The Significance of Personal Values

International Journal of Academic Research in Business and Social Sciences

2023/2/19

Haslinda Hashim
Haslinda Hashim

H-Index: 0

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

The role of audiences' benign envy in influencer marketing

International Journal of Internet Marketing and Advertising

2023

Mass Hareeza Ali
Mass Hareeza Ali

H-Index: 6

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

I am ‘better’than you! The influence of upward social comparison on the intention to work abroad among doctors in Iraq: the mediating mechanism of attitude towards leaving

The International Journal of Human Resource Management

2022/6/17

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

“It is too precious to be wasted!” Counterfeit branded fashion goods for everyday consumption

2022

Antecedents of Entrepreneurial Processes of Effectuation and Opportunity Creation

2022

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

THE ASSOCIATION OF IMPULSE BUYING BEHAVIOUR WITH ENVIRONMENT AND SOCIAL FACTORS: A GENDER PERSPECTIVE

Journal of Management and Business: Research and Practice

2022

Yuhanis Abdul Aziz
Yuhanis Abdul Aziz

H-Index: 16

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

The role of counterfeit consumption on consumers’ psychological needs satisfaction

Malaysian Journal of Consumer and Family Economics

2022

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

Haslinda Hashim
Haslinda Hashim

H-Index: 0

Readiness and Stakeholders Influence for Halal Logistics Practices Implementation towards Supply Chain Performance

International Journal of Asian Social Science

2022

Effect of international entrepreneurial orientation on the internationalization of SMEs: The contingent effect of export promotion programs

International Business Research

2021

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

Retrospective evaluation of robotic assisted radical prostatectomy (RARP) from a single institution in the Covid era: The Universiti Putra Malaysia experience

Bju International

2021

Visiting Halal Restaurants: The Perceptions of Non-Muslim Postgraduate Students in Malaysia’s Public University

Malaysian Journal of Qualitative Research

2021/11/1

Counterfeit Products: The Role of Society in Educating Its Consumption.

Malaysian Journal of Qualitative Research

2021/11/1

Raja Nerina Raja Yusof
Raja Nerina Raja Yusof

H-Index: 9

Haslinda Hashim
Haslinda Hashim

H-Index: 0

See List of Professors in Raja Nerina Raja Yusof University(Universiti Putra Malaysia)