Lars Bergkvist
Zayed University
H-index: 23
Asia-United Arab Emirates
Top articles of Lars Bergkvist
Perspectives: replication is more than meets the eye
International Journal of Advertising
2024/4/2
Sportswashing: exploiting sports to clean the dirty laundry
International Journal of Advertising
2024/1/28
Lars Bergkvist
H-Index: 15
Changes in definitions and operationalizations in advertising research—justified or not?
Journal of Advertising
2023/5/27
Lars Bergkvist
H-Index: 15
A comprehensive approach to the study of advertising execution and its effects
International Journal of Advertising
2023/1/2
Lars Bergkvist
H-Index: 15
Reviving and improving brand awareness as a construct in advertising research
Journal of Advertising
2022/7/15
Lars Bergkvist
H-Index: 15
Negative effects of unlabeled response scales
International Journal of Market Research
2021/11
Lars Bergkvist
H-Index: 15
Celebrity endorsements: a literature review and research agenda
2021/5/30
Lars Bergkvist
H-Index: 15
The dynamic nature of marketing constructs
Journal of the Academy of Marketing Science
2021/5
Lars Bergkvist
H-Index: 15
Perspectives: Measure proliferation in advertising research: are standard measures the solution?
International Journal of Advertising
2021/3/23
Lars Bergkvist
H-Index: 15
Construct Confusion in Advertising Research
2021
Lars Bergkvist
H-Index: 15
Preregistration as a way to limit questionable research practice in advertising research
International Journal of Advertising
2020/10/2
Lars Bergkvist
H-Index: 15
Perspectives: Four steps toward more valid and comparable self-report measures in advertising research
International Journal of Advertising
2020/7/3
Lars Bergkvist
H-Index: 15
Strategic and operational remanufacturing mental models: A study on Chinese automotive consumers buying choice
International Journal of Operations & Production Management
2020/1/17
Co-Authors
