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Kuan-Ju Chen

About Kuan-Ju Chen

Kuan-Ju Chen, With an exceptional h-index of 13 and a recent h-index of 11 (since 2020), a distinguished researcher at National Chengchi University, specializes in the field of Marketing Communication, Consumer Psychology, Digital and Social Media Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent

Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

Industry performance appraisal using improved MCDM for next generation of Taiwan

Kuan-Ju Chen Information

University

Position

Taiwan

Citations(all)

912

Citations(since 2020)

722

Cited By

345

hIndex(all)

13

hIndex(since 2020)

11

i10Index(all)

14

i10Index(since 2020)

12

Email

University Profile Page

Google Scholar

Kuan-Ju Chen Skills & Research Interests

Marketing Communication

Consumer Psychology

Digital and Social Media Marketing

Top articles of Kuan-Ju Chen

Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent

Journal of Consumer Behaviour

2021/11

Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition

European Journal of Marketing

2021/9/2

Kuan-Ju Chen
Kuan-Ju Chen

H-Index: 8

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

International Journal of Advertising

2020/7/3

Kuan-Ju Chen
Kuan-Ju Chen

H-Index: 8

Industry performance appraisal using improved MCDM for next generation of Taiwan

Sustainability

2020/6/30

Kuan-Ju Chen
Kuan-Ju Chen

H-Index: 8

See List of Professors in Kuan-Ju Chen University(National Chengchi University)