Khalid Mehmood
Universiteit Gent
H-index: 5
Europe-Belgium
Top articles of Khalid Mehmood
The transformative potential of AI-enabled personalization across cultures
2023
Khalid Mehmood
H-Index: 4
Katrien Verleye
H-Index: 9
Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions
2023/10/17
Khalid Mehmood
H-Index: 4
Lisa Cain
H-Index: 2
Piloting personalization research through data-rich environments: a literature review and future research agenda
2023/4/13
Khalid Mehmood
H-Index: 4
Katrien Verleye
H-Index: 9
Impact of internet of things on business policy: the mediating role of marketing intelligence capability
International Journal of Business Information Systems
2023
Khalid Mehmood
H-Index: 4
The transformative potential of personalization in a data rich world
2022
Khalid Mehmood
H-Index: 4
Katrien Verleye
H-Index: 9
Understanding digital marketing adoption in India: integrated by technology acceptance model (TAM) and theory of planned behaviour (TPB) framework
Journal of Management Sciences
2021
Khalid Mehmood
H-Index: 4
Making Personalization Work: A Review of 45 Years of Personalization Research and its Customer Outcomes
2020
Khalid Mehmood
H-Index: 4
Katrien Verleye
H-Index: 9
The Role of Organizational Culture in Job Satisfaction and Turnover: A Study of Pakistani Employees
Business Ethics and Leadership
2020
Khalid Mehmood
H-Index: 4
