Héctor San Martín Gutiérrez

Héctor San Martín Gutiérrez

Universidad de Cantabria

H-index: 27

Europe-Spain

About Héctor San Martín Gutiérrez

Héctor San Martín Gutiérrez, With an exceptional h-index of 27 and a recent h-index of 24 (since 2020), a distinguished researcher at Universidad de Cantabria, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Destination loyalty and pandemic risks: Revisiting the study of tourist loyalty during the covid-19 pandemic

The adoption of a smart destination model by tourism companies: An ecosystem approach

El proceso emprendedor en las empresas sociales

The value of intelligent services and intelligent destination: From the perspective of residents

The effects of macro and micro country image on consumer brand preferences

The development of entrepreneurial alertness in undergraduate students

Social Consciousness and Perceived Risk as Drivers of Crowdfunding as a Socially Responsible Investment in Tourism

Citizen perceptions and support for smart city projects: the case of “smart santander”

Héctor San Martín Gutiérrez Information

University

Position

Profesor de Marketing

Citations(all)

7011

Citations(since 2020)

3708

Cited By

4675

hIndex(all)

27

hIndex(since 2020)

24

i10Index(all)

39

i10Index(since 2020)

32

Email

University Profile Page

Universidad de Cantabria

Google Scholar

View Google Scholar Profile

Héctor San Martín Gutiérrez Skills & Research Interests

Marketing

Top articles of Héctor San Martín Gutiérrez

Title

Journal

Author(s)

Publication Date

Destination loyalty and pandemic risks: Revisiting the study of tourist loyalty during the covid-19 pandemic

Tourism and Hospitality Research

Ángel Herrero-Crespo

Héctor San Martín-Gutiérrez

Jesús Collado-Agudo

María-del-Mar García-de-los-Salmones-Sánchez

2024/4

The adoption of a smart destination model by tourism companies: An ecosystem approach

Journal of Destination Marketing & Management

Jesús Collado-Agudo

Ángel Herrero-Crespo

Héctor San Martín-Gutiérrez

2023/6/1

El proceso emprendedor en las empresas sociales

Multidisciplinary business review

Jose Manuel Maraboto

Hector San Martín

Maria del Mar Garcia de los Salmones

Teofilo Ozuna

2023/6

The value of intelligent services and intelligent destination: From the perspective of residents

Smart Tourism

Ángel Herrero Crespo

Héctor San Martín Gutiérrez

2022/4/27

The effects of macro and micro country image on consumer brand preferences

Journal of International Consumer Marketing

Maria del Mar Garcia-De los Salmones

Angel Herrero

Hector San Martin

2022/3/7

The development of entrepreneurial alertness in undergraduate students

Education+ Training

Rafaela Bueckmann-Diegoli

María del Mar García de los Salmones Sánchez

Héctor San Martín Gutiérrez

2021/11/1

Social Consciousness and Perceived Risk as Drivers of Crowdfunding as a Socially Responsible Investment in Tourism

Héctor San Martín Gutiérrez

Angel Herrero Crespo

Blanca Hernández

2021

Citizen perceptions and support for smart city projects: the case of “smart santander”

Héctor San Martín

Mª Mar García-de-los-Salmones

Ángel Herrero-Crespo

2020

What, how and when? Exploring the influence of firm-generated content on popularity in a tourism destination context

Journal of Destination Marketing & Management

Blanca Hernández-Ortega

Héctor San Martín

Ángel Herrero

José L Franco

2020/12/1

Potential funders’ motivations in reward-based crowdfunding. The influence of project attachment and business viability

Computers in Human Behavior

Ángel Herrero

Blanca Hernández-Ortega

Héctor San Martín

2020/5/1

See List of Professors in Héctor San Martín Gutiérrez University(Universidad de Cantabria)