Estela Núñez-Barriopedro

Estela Núñez-Barriopedro

Universidad de Alcalá

H-index: 21

Europe-Spain

About Estela Núñez-Barriopedro

Estela Núñez-Barriopedro, With an exceptional h-index of 21 and a recent h-index of 18 (since 2020), a distinguished researcher at Universidad de Alcalá, specializes in the field of International Marketing, Communication, Happiness Management, Occupational Marketing, Innovation.

His recent articles reflect a diverse array of research interests and contributions to the field:

The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

A public service management model as an antecedent for citizen satisfaction and fiscal policy

SUSTAINABLE SUCCESS: UNRAVELING THE RELATIONSHIP BETWEEN CSR INITIATIVES, HAPPINESS, AND PURCHASE INTENTION IN FASHION RETAILERS ACROSS CHANNELS

Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty

The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies

Are chefs happiness providers? Exploring the impact of organisational support, intrapreneurship and interactional justice from the perspective of happiness management

Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

Corporate Social Responsibility (CSR) and Sustainable Production in the Wine Industry:“Familia Torres”

Estela Núñez-Barriopedro Information

University

Position

PDI Area Comercialización e Investigación de Mercados. Universidad Carlos III

Citations(all)

1250

Citations(since 2020)

1099

Cited By

305

hIndex(all)

21

hIndex(since 2020)

18

i10Index(all)

33

i10Index(since 2020)

32

Email

University Profile Page

Universidad de Alcalá

Google Scholar

View Google Scholar Profile

Estela Núñez-Barriopedro Skills & Research Interests

International Marketing

Communication

Happiness Management

Occupational Marketing

Innovation

Top articles of Estela Núñez-Barriopedro

Title

Journal

Author(s)

Publication Date

The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

Business ethics: A European review

Sergio Pivato

Nicola Misani

Antonio Tencati

2008/1

A public service management model as an antecedent for citizen satisfaction and fiscal policy

Management Decision

Estela Núnez-Barriopedro

Azucena Penelas-Leguia

Jose Maria Lopez-Sanz

Maria Cristina Loranca-Valle

2024/3/19

SUSTAINABLE SUCCESS: UNRAVELING THE RELATIONSHIP BETWEEN CSR INITIATIVES, HAPPINESS, AND PURCHASE INTENTION IN FASHION RETAILERS ACROSS CHANNELS

Pablo Gutiérrez Rodríguez

Pedro Cuesta Valiño

Estela Núñez Barriopedro

Blanca García Henche

2024

Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty

Journal of Management Development

Pedro Cuesta-Valiño

Cristina Loranca-Valle

Estela Núñez-Barriopedro

Azucena Penelas-Leguía

2023/4/13

The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies

Corporate Communications: An International Journal

Estela Núnez-Barriopedro

Pedro Cuesta-Valiño

Sara Mansori-Amar

2023/3/7

Are chefs happiness providers? Exploring the impact of organisational support, intrapreneurship and interactional justice from the perspective of happiness management

International Journal of Gastronomy and Food Science

Rafael Ravina-Ripoll

Adela Balderas-Cejudo

Estela Núñez-Barriopedro

Esthela Galván-Vela

2023/12/1

Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

Journal of Business Research

Pedro Cuesta-Valino

Pablo Gutiérrez-Rodríguez

Estela Núnez-Barriopedro

Blanca Garcia-Henche

2023/2/1

Corporate Social Responsibility (CSR) and Sustainable Production in the Wine Industry:“Familia Torres”

Siriyama Kanthi Herath: Laksitha Maheshi Herath

2024

Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

Journal of Business & Industrial Marketing

Javier Alonso-Garcia

Federico Pablo-Marti

Estela Núñez-Barriopedro

Pedro Cuesta-Valiño

2023/1/20

Corporate Social Responsibility of “Ant Forest”: Ant Group’s “Internet+ Tree Planting” Public Welfare Project

Estela Núñez-Barriopedro

Pedro Cuesta-Valiño

Yanhua Yang

2023/7/12

Adquisición de competencias transversales a través del desarrollo de juegos

María Eugenia Babiloni Griñón

Alejandro Rams Caballero

Lourdes Canós Darós

Ester Guijarro Tarradellas

2018

Positioning analysis of Spanish politicians through their Twitter posts versus Spanish public opinion

Humanities and Social Sciences Communications

Azucena Penelas-Leguía

Estela Nunez-Barriopedro

Jose María López-Sanz

Rafael Ravina-Ripoll

2023/6/8

KNOWLEDGE AND SATISFACTION WITH THE APPLICATION OF SELF-EVALUATION AND CO-EVALUATION IN UNIVERSITY STUDIES

A Penelas-Leguía

P Cuesta-Valiño

JM López-Sanz

E Nuñez-Barriopedro

C Loranca-Valle

2023

The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

Corporate Governance: The International Journal of Business in Society

Pedro Cuesta-Valiño

Pablo Gutiérrez-Rodríguez

Estela Núnez-Barriopedro

2022/5/4

# Viaja. Disfruta. Respeta como iniciativa de marketing turístico hacia un turismo responsable y sostenible

Casos de marketing público y no lucrativo-Casos de Marketing Público e Não Lucrativo

Estela Núñez-Barriopedro

2022/11/29

Promoting social media engagement via branded content communication: A fashion brands study on Instagram

Media and Communication

B. Castillo-Abdul

A. Pérez-Escoda

E. Núnez-Barriopedro

2022/2/3

La Educación del Ecuador en Cifras Período 2009-2010-2021-2022

Luis Bayardo Tobar Pesantez

Rafael Ravina Ripoll

Estela Nuñez Barriopedro

David Almorza Gomar

2022/10/1

Achieving Sustainable Competitive Advantage in Organisations: Happiness Management

Rafael Ravina Ripoll

Estela Nuñez Barriopedro

David Almorza Gomar

Luis Bayardo Tobar Pesantez

2022/10/1

The variables that explain loyalty in non-profit karate organisations

Archives of Budo

Pedro Cuesta-Valiño

Estela Núñez-Barriopedro

Cristina Loranca-Valle

Orlando Lima Rua

2022/9/16

¿ Queremos modelos productivos sostenibles y ecoinnovadores en la era del siglo XXI?

Estela Núñez Barriopedro

Rafael Ravina Ripoll

Luis Bayardo Tobar Pesantez

David Almorza Gomar

2022/6/13

See List of Professors in Estela Núñez-Barriopedro University(Universidad de Alcalá)

Co-Authors

H-index: 45
Charles J Corbett

Charles J Corbett

University of California, Los Angeles

H-index: 38
Juan R. Cuadrado-Roura

Juan R. Cuadrado-Roura

Universidad de Alcalá

H-index: 22
David A. Kirsch

David A. Kirsch

University of Maryland, Baltimore

H-index: 16
Ángel Cabrera

Ángel Cabrera

Georgia Institute of Technology

academic-engine