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Emrah Gülmez

About Emrah Gülmez

Emrah Gülmez, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Anadolu Üniversitesi, specializes in the field of Reklamcılık, Marka Yönetimi, Pazarlama İletişimi.

His recent articles reflect a diverse array of research interests and contributions to the field:

Branded Podcasts: The Return of Aural Content With Examples From Turkey

Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey

Cases on Digital Strategies and Management Issues in Modern Organizations

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Brand Purpose and Purpose-Driven Marketing: The New Digital

Reklamlarda emoji kullanımı: Emojilerin reklam mesajı hatırlanılırlığına etkisi

Usage of Emoji in Advertising: The Effects of Emojis on the Memorability of Advertising Message

Emrah Gülmez Information

University

Position

___

Citations(all)

86

Citations(since 2020)

69

Cited By

28

hIndex(all)

4

hIndex(since 2020)

4

i10Index(all)

4

i10Index(since 2020)

3

Email

University Profile Page

Google Scholar

Emrah Gülmez Skills & Research Interests

Reklamcılık

Marka Yönetimi

Pazarlama İletişimi

Top articles of Emrah Gülmez

Branded Podcasts: The Return of Aural Content With Examples From Turkey

2023

Emrah Gülmez
Emrah Gülmez

H-Index: 4

Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey

2022

Emrah Gülmez
Emrah Gülmez

H-Index: 4

Cases on Digital Strategies and Management Issues in Modern Organizations

2021/11/19

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

2021/6/25

David Edwards
David Edwards

H-Index: 4

Mohamed Slim Ben Mimoun
Mohamed Slim Ben Mimoun

H-Index: 9

Brand Purpose and Purpose-Driven Marketing: The New Digital

2021

Emrah Gülmez
Emrah Gülmez

H-Index: 4

Reklamlarda emoji kullanımı: Emojilerin reklam mesajı hatırlanılırlığına etkisi

Türkiye İletişim Araştırmaları Dergisi

2020/12/12

Haluk Akarsu
Haluk Akarsu

H-Index: 1

Emrah Gülmez
Emrah Gülmez

H-Index: 4

Usage of Emoji in Advertising: The Effects of Emojis on the Memorability of Advertising Message

TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES

2020

Haluk Akarsu
Haluk Akarsu

H-Index: 1

Emrah Gülmez
Emrah Gülmez

H-Index: 4

See List of Professors in Emrah Gülmez University(Anadolu Üniversitesi)