ProfessorsProfessors of Istanbul Gelisim ÜniversitesiDr. Oğuz Yıldız

Dr. Oğuz Yıldız

Istanbul Gelisim Üniversitesi

H-index: 7

Asia-Turkey

About Dr. Oğuz Yıldız

Dr. Oğuz Yıldız, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Istanbul Gelisim Üniversitesi, specializes in the field of Sustainability Marketing, Mobile Marketing, Consumer Behavior, Research Methodology, Sustainable Oriented Innovation.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sürdürülebilir Havayollarının Tüketici Tarafından Kabulünü Etkileyen Teşvik Edici Faktörler

(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping

Determinants Of Sustainable Consumption Behavior: A Field Study On Turkish Gen Z

Exploratory research on the factors affecting the sustainable consumption behaviour of gen Z

How Can Business Enterprises Use Sustainability-Oriented Innovations as a Strategic Tool?

PLS-SEM bias: traditional vs consistent

A PLS-SEM approach to the consumer adoption of shopping via mobile apps

A Guiding Framework for Levels of Sustainability in Marketing

Dr. Oğuz Yıldız Information

University	Istanbul Gelisim Üniversitesi
Position	___
Citations(all)	266
Citations(since 2020)	159
Cited By	122
hIndex(all)	7
hIndex(since 2020)	7
i10Index(all)	4
i10Index(since 2020)	3
Email	Access Email
University Profile Page	Istanbul Gelisim Üniversitesi
Google Scholar	View Google Scholar Profile

Dr. Oğuz Yıldız Skills & Research Interests

Sustainability Marketing

Mobile Marketing

Consumer Behavior

Research Methodology

Sustainable Oriented Innovation

Top articles of Dr. Oğuz Yıldız

Title	Journal	Author(s)	Publication Date
Sürdürülebilir Havayollarının Tüketici Tarafından Kabulünü Etkileyen Teşvik Edici Faktörler	İnsan ve Toplum Bilimleri Araştırmaları Dergisi	Oğuz YILDIZ ALPASLAN Kelleci Tuğçe BAŞAKCI	2024/3/31
(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping	İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi	Oğuz Yıldız Alpaslan Kelleci	2023
Determinants Of Sustainable Consumption Behavior: A Field Study On Turkish Gen Z	Akademik Hassasiyetler	Oğuz YILDIZ Alpaslan Kelleci	2023/4/1
Exploratory research on the factors affecting the sustainable consumption behaviour of gen Z	Business & Management Studies: An International Journal	Oğuz YILDIZ Alpaslan Kelleci	2022
How Can Business Enterprises Use Sustainability-Oriented Innovations as a Strategic Tool?		Oğuz Yıldız	2022/5
PLS-SEM bias: traditional vs consistent	Quality & Quantity (Scopus Q1)	Oğuz Yıldız	2022/1/13
A PLS-SEM approach to the consumer adoption of shopping via mobile apps	International Journal of Mobile Communications (SSCI)	Oğuz Yıldız	2021/7/5
A Guiding Framework for Levels of Sustainability in Marketing	Sustainability	Alpaslan Kelleci Oğuz Yıldız	2021/2/4