Btari Mariska Purwaamijaya

About Btari Mariska Purwaamijaya

Btari Mariska Purwaamijaya, With an exceptional h-index of 3 and a recent h-index of 3 (since 2020), a distinguished researcher at Universitas Pendidikan Indonesia, specializes in the field of Business Law, Digital Business..

His recent articles reflect a diverse array of research interests and contributions to the field:

Pengaplikasian Literasi Wirausaha Digital Yang Mendorong Tumbuhnya Motivasi Pengembangan Usaha Santanamekar Kabupaten Tasikmalaya

The Effect Of Social Media Marketing Instagram and Price On Purchasing Decisions@ Rumahbatik. Palbatu

The Influence of Turbo Marketing and Brand Image on Mixue Ice Cream Purchase Decision In Tasikmalaya

How Electronic Word of Mouth Affect Consumer Purchase Decision on Tiktok: A Case Study on Generation Z

Analisis Tingkat Literasi Digital UMKM di Jawa Barat

Korelasi Event Tanggal Kembar Terhadap Daya Minat Beli Masyarakat di Shopee

Jurnal Ilmiah Pendidikan Teknik Kejuruan (JIPTEK)

Competency Improvement Through Character Education and Utilization of Digital Technology for SMA and SMK in Bandung and Tasikmalaya (Studies at Islamic Boarding School Ulul …

Btari Mariska Purwaamijaya Information

University

Position

Tutor

Citations(all)

41

Citations(since 2020)

41

Cited By

0

hIndex(all)

3

hIndex(since 2020)

3

i10Index(all)

1

i10Index(since 2020)

1

Email

University Profile Page

Google Scholar

Btari Mariska Purwaamijaya Skills & Research Interests

Business Law

Digital Business.

Top articles of Btari Mariska Purwaamijaya

Pengaplikasian Literasi Wirausaha Digital Yang Mendorong Tumbuhnya Motivasi Pengembangan Usaha Santanamekar Kabupaten Tasikmalaya

Jurnal Pengabdian Nasional (JPN) Indonesia

2024/1/1

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Oding Herdiana
Oding Herdiana

H-Index: 1

Adam Hermawan
Adam Hermawan

H-Index: 14

The Effect Of Social Media Marketing Instagram and Price On Purchasing Decisions@ Rumahbatik. Palbatu

Indonesian Journal of Digital Business

2024

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Adam Hermawan
Adam Hermawan

H-Index: 14

The Influence of Turbo Marketing and Brand Image on Mixue Ice Cream Purchase Decision In Tasikmalaya

Indonesian Journal of Digital Business

2024

Adam Hermawan
Adam Hermawan

H-Index: 14

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

How Electronic Word of Mouth Affect Consumer Purchase Decision on Tiktok: A Case Study on Generation Z

2023/4/18

Galih Ginanjar Saputra
Galih Ginanjar Saputra

H-Index: 0

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Analisis Tingkat Literasi Digital UMKM di Jawa Barat

Economics and Digital Business Review

2023/1/27

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Asep Nuryadin
Asep Nuryadin

H-Index: 0

Korelasi Event Tanggal Kembar Terhadap Daya Minat Beli Masyarakat di Shopee

Cemerlang: Jurnal Manajemen dan Ekonomi Bisnis

2023/1/8

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Jurnal Ilmiah Pendidikan Teknik Kejuruan (JIPTEK)

2023

Competency Improvement Through Character Education and Utilization of Digital Technology for SMA and SMK in Bandung and Tasikmalaya (Studies at Islamic Boarding School Ulul …

Kawanad: Jurnal Pengabdian kepada Masyarakat

2023/10/31

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Pengaruh User Experience terhadap Customer Satisfaction pada Aplikasi Seluler Streaming Vidio

JTIM: Jurnal Teknologi Informasi dan Multimedia

2023/8/9

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

PERSEPSI PELAKU USAHA FASHION DI KOTA TASIKMALAYA TERHADAP PENERAPAN AFILIASI MARKETING

Jurnal Industri Kreatif dan Kewirausahaan

2023/7/4

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

The effect of artificial Intelligence (AI) on human capital management in Indonesia

Jurnal Manajemen dan Kewirausahaan

2022/12/29

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Website Design and Development to Help Create and Develop a Business to Increase the Number of MSMEs

Jurnal Mantik

2022/11/25

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Syti Sarah Maesaroh
Syti Sarah Maesaroh

H-Index: 1

Pelatihan optimalisasi pemasaran produk UMKM melalui sosial media tiktok

JILPI: Jurnal Ilmiah Pengabdian dan Inovasi

2022/10/21

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Oding Herdiana
Oding Herdiana

H-Index: 1

Syti Sarah Maesaroh
Syti Sarah Maesaroh

H-Index: 1

PENGEMBANGAN PESANTREN MANDIRI MELALUI PENDAMPINGAN UMKM BERKELANJUTAN BERBASIS DIGITAL DI PESANTREN ULUL ALBAB BOJONG KONENG

Martabe: Jurnal Pengabdian Kepada Masyarakat

2021/12/10

Surat Pencatatan Ciptaan: Perception And Prospective Analysis Of Artificial Intelligence On Human Capital And Its Impact On Human Resources In The Industrial Revolution Era 4.0

2021/8/2

Perception and Prospective Analysis of Artificial Intelligence on Human Capital and its Impact on Human Resources in The Industrial Revolution Era 4.0

Enrichment: Journal of Management

2021/7/30

Perceptions and prospective analysis of artificial intelligence and its impact on human resources in the Indonesian industry 4.0

2021/5/5

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

The effectiveness of online learning methods during the Covid-19 pandemic

2021/2/4

Iskandar Muda Purwaamijaya
Iskandar Muda Purwaamijaya

H-Index: 2

Btari Mariska Purwaamijaya
Btari Mariska Purwaamijaya

H-Index: 0

Digital marketing strategy based on user experience to increase user growth and engagement start-up in Tasikmalaya

2020/12/7

Feasibility and prospective analysis of logistics engineering study program as the demands of the digital business era

Journal of Physics : Conference Series

2020/4/1

See List of Professors in Btari Mariska Purwaamijaya University(Universitas Pendidikan Indonesia)

Co-Authors

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