Bethan Alexander

About Bethan Alexander

Bethan Alexander, With an exceptional h-index of 14 and a recent h-index of 13 (since 2020), a distinguished researcher at University of the Arts London, specializes in the field of fashion retailing, customer experiences on and offline, innovative retail formats, omnichannel retailing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Towards transformative sustainable fashion education: The Fashion Business School’s approach

Exploring the influence of experiential characteristics in fashion Pop-Ups on the retail experience of UK millennial consumers

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Territorialising Retail: Towards an Alternative Spatiality?

Expanding the Conversation on Inclusive Retailing: An Exploratory Look at the Servicescape-related Fashion Retail Experience of Families with Autism

Broadening the Conversation on Inclusive Retailing: An Exploratory Study on the Fashion In-Store Retail Experience of Parents with Autistic Children

Conference proceedings-Inaugural Designing Retail & Service Futures Colloquium: Reimagining the future for retail and service design theory and practices

Reimagining the future for retail and service design theory and practices

Bethan Alexander Information

University

Position

___

Citations(all)

979

Citations(since 2020)

937

Cited By

188

hIndex(all)

14

hIndex(since 2020)

13

i10Index(all)

16

i10Index(since 2020)

15

Email

University Profile Page

Google Scholar

Bethan Alexander Skills & Research Interests

fashion retailing

customer experiences on and offline

innovative retail formats

omnichannel retailing

Top articles of Bethan Alexander

Towards transformative sustainable fashion education: The Fashion Business School’s approach

2023/11/16

Bethan Alexander
Bethan Alexander

H-Index: 9

Exploring the influence of experiential characteristics in fashion Pop-Ups on the retail experience of UK millennial consumers

2023/7/29

Bethan Alexander
Bethan Alexander

H-Index: 9

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Global Marketing Conference

2023/7

Bethan Alexander
Bethan Alexander

H-Index: 9

Territorialising Retail: Towards an Alternative Spatiality?

2023/6/22

Bethan Alexander
Bethan Alexander

H-Index: 9

Gary Warnaby
Gary Warnaby

H-Index: 31

Expanding the Conversation on Inclusive Retailing: An Exploratory Look at the Servicescape-related Fashion Retail Experience of Families with Autism

2023/5/18

Bethan Alexander
Bethan Alexander

H-Index: 9

Broadening the Conversation on Inclusive Retailing: An Exploratory Study on the Fashion In-Store Retail Experience of Parents with Autistic Children

2023/5/1

Bethan Alexander
Bethan Alexander

H-Index: 9

Conference proceedings-Inaugural Designing Retail & Service Futures Colloquium: Reimagining the future for retail and service design theory and practices

Inaugural Designing Retail & Service Futures Colloquium

2023/4/30

Reimagining the future for retail and service design theory and practices

2023/3/30

Proceedings of the inaugural designing retail & service futures colloquium

2023/1/1

Bethan Alexander
Bethan Alexander

H-Index: 9

Zakkiya Khan
Zakkiya Khan

H-Index: 1

Proceedings of Inaugural Designing Retail and Service Futures Colloquium

2023

Moncler Genious Strategy: Assessing the risks (and rewards) associated with co-branding

2023/1/1

Bethan Alexander
Bethan Alexander

H-Index: 9

Towards Transformation: Digitalization, Sustainability and Customer Experience

2022/9/2

Bethan Alexander
Bethan Alexander

H-Index: 9

Limited or limitless? Exploring the potential of NFTs on value creation in luxury fashion

Fashion Practice

2022/9/2

Bethan Alexander
Bethan Alexander

H-Index: 9

Change in technology-enabled omnichannel customer experiences in-store

Journal of Retailing and Consumer Services

2022/3/1

Bethan Alexander
Bethan Alexander

H-Index: 9

Anthony Kent
Anthony Kent

H-Index: 10

The Old and the New: Using Brand Extensions to Garner Modern Appeal at Barbour

Bloomsbury Fashion Business Cases

2022/1/31

Bethan Alexander
Bethan Alexander

H-Index: 9

Digital Only Retail: Assessing the Necessity of an ASOS Physical Store within Omnichannel Retailing to Drive Brand Equity

Bloomsbury Fashion Business Cases

2022/1/31

Bethan Alexander
Bethan Alexander

H-Index: 9

Tracking technology diffusion in-store: a fashion retail perspective

International Journal of Retail & Distribution Management

2021/9/29

Bethan Alexander
Bethan Alexander

H-Index: 9

Anthony Kent
Anthony Kent

H-Index: 10

Fashion’s experiential convergence: reconceptualising the physical store within omnichannel retailing as Experiential retail territories

2021

Bethan Alexander
Bethan Alexander

H-Index: 9

Moving From the UK to China: The Case of M&S and How Fashion Brands Should Adapt Their International Strategy to Consumers

Bloomsbury Fashion Business Cases

2020/12/31

Bethan Alexander
Bethan Alexander

H-Index: 9

Exploring Millennial's perceptions towards luxury fashion wearable technology

Journal of Fashion Marketing and Management: An International Journal

2020/8/20

Bethan Alexander
Bethan Alexander

H-Index: 9

See List of Professors in Bethan Alexander University(University of the Arts London)