Beata Marciniak
Szkola Glówna Handlowa w Warszawie
H-index: 5
Europe-Poland
Top articles of Beata Marciniak
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
Cogent Business & Management
2024/12/31
Wojciech Trzebiński
H-Index: 2
Beata Marciniak
H-Index: 3
The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products
Journal of Business Research
2023/11/1
Beata Marciniak
H-Index: 3
Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn
Plos one
2023/6/30
Wojciech Trzebiński
H-Index: 2
Beata Marciniak
H-Index: 3
Meaning or importance? E-commerce consumers interest in product features presented in online offerings: The role of self-Relevance and information processing
Journal of Internet Commerce
2023/4/3
Wojciech Trzebiński
H-Index: 2
Beata Marciniak
H-Index: 3
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
Journal of Product & Brand Management
2023/1/31
Piotr Gaczek
H-Index: 2
Beata Marciniak
H-Index: 3
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
Cogent Social Sciences
2022/12/31
There is no smoke without fire: How frequency information and the experience attribution make negative online restaurant reviews more harmful
Plos one
2022/7/15
Wojciech Trzebiński
H-Index: 2
Beata Marciniak
H-Index: 3
Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues
Computers in Human Behavior Reports
2022/5/1
Wojciech Trzebiński
H-Index: 2
Beata Marciniak
H-Index: 3
Advertising premium offers in the pandemic era: the role of emotions in the consumer response
2021/6/25
Wojciech Trzebiński
H-Index: 2
Beata Marciniak
H-Index: 3
Did the COVID-19 pandemic make consumers shop alone? The role of emotions and interdependent self-construal
Sustainability
2021/6/3
Wojciech Trzebiński
H-Index: 2
Beata Marciniak
H-Index: 3
Is it worth focusing on product details? How consumers use abstract product information in direct response to product alternatives
WSEAS Transactions on Business and Economics
2021/4/8
Wojciech Trzebiński
H-Index: 2
Beata Marciniak
H-Index: 3
Technika odwróconego ladderingu jako sposób badania wiedzy konsumenta o produkcie
2021/1/25
Beata Marciniak
H-Index: 3
Wojciech Trzebiński
H-Index: 2
Abstract versus Concrete Product Information: Theoretical and Practical Considerations
2021
Wojciech Trzebiński
H-Index: 2
Beata Marciniak
H-Index: 3
