Ayşen Akyüz

Ayşen Akyüz

Istanbul Medipol Üniversitesi

H-index: 8

Asia-Turkey

About Ayşen Akyüz

Ayşen Akyüz, With an exceptional h-index of 8 and a recent h-index of 7 (since 2020), a distinguished researcher at Istanbul Medipol Üniversitesi, specializes in the field of Marka Yönetimi, Dijital Pazarlama, Tüketici Davranışları, Pazarlama İletişimi.

His recent articles reflect a diverse array of research interests and contributions to the field:

MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA

Sustainability, corporate social responsibility and renewable energy: The key takeaways

An Empirical Study on Consumer Attitudes Toward Renewable Energy in Turkey

Marketing and financial services in the age of artificial intelligence

Brand coolness in a competitive environment: An empirical study on starbucks Turkey

Ayşen Akyüz Information

University

Position

___

Citations(all)

635

Citations(since 2020)

371

Cited By

289

hIndex(all)

8

hIndex(since 2020)

7

i10Index(all)

6

i10Index(since 2020)

6

Email

University Profile Page

Istanbul Medipol Üniversitesi

Google Scholar

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Ayşen Akyüz Skills & Research Interests

Marka Yönetimi

Dijital Pazarlama

Tüketici Davranışları

Pazarlama İletişimi

Top articles of Ayşen Akyüz

Title

Journal

Author(s)

Publication Date

MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA

Akademik Hassasiyetler

Ayşen Akyüz

Asena Temelli Coşgun

2024/4/4

Sustainability, corporate social responsibility and renewable energy: The key takeaways

Sustainability

Rosa M Muñoz

M Valle Fernández

Yolanda Salinero

2021/1

An Empirical Study on Consumer Attitudes Toward Renewable Energy in Turkey

Ayşen Akyüz

Şifa Elcil

2023/4/13

Marketing and financial services in the age of artificial intelligence

Financial Strategies in Competitive Markets: Multidimensional Approaches to Financial Policies for Local Companies

Ayşen Akyüz

Korhan Mavnacıoğlu

2021

Brand coolness in a competitive environment: An empirical study on starbucks Turkey

Ayşen Akyüz

Fatih Pınarbaşı

2020

See List of Professors in Ayşen Akyüz University(Istanbul Medipol Üniversitesi)