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Aslı TOLUNAY

Aslı TOLUNAY

Yeditepe Üniversitesi

H-index: 6

Asia-Turkey

About Aslı TOLUNAY

Aslı TOLUNAY, With an exceptional h-index of 6 and a recent h-index of 5 (since 2020), a distinguished researcher at Yeditepe Üniversitesi, specializes in the field of Brand Management, Consumer-Brand Relationships, Interactive Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Can Luxury Be Sustainable and Still Create Value for a Sustainable Future?

Inconspicuous Luxury Consumption: Another Form of New Luxury?

An empirical investigation on influencer marketing: The impact of content-related, follower-related and influencer-related factors on consumers’ purchase intentions

An Exploratory Study on Turkish Consumers’ Attitude And Purchase Intention Towards Green Products

Analyzing online shopping behavior from the perspective of YouTube: Do Vlog content and Vlogger characteristics matter

Kurumsal Yetkinlik ile Satın Alma Niyeti Arasındaki İlişkide Müşteri Kurum Özdeşlemesi ve Algılanan Olumsuz Duyurumun Etkisine Yönelik Bir Araştırma

Employer Branding in the Digital Era

The Interplay Between “Inter-functional Coordination”,“Competitor Orientation”,“Brand Orientation” and “Customer Orientation”; An Example from the Turkish Retail Industry

Aslı TOLUNAY Information

University

Position

/ Business Administration Department

Citations(all)

99

Citations(since 2020)

77

Cited By

45

hIndex(all)

6

hIndex(since 2020)

5

i10Index(all)

3

i10Index(since 2020)

2

Email

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University Profile Page

Yeditepe Üniversitesi

Google Scholar

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Aslı TOLUNAY Skills & Research Interests

Brand Management

Consumer-Brand Relationships

Interactive Marketing

Top articles of Aslı TOLUNAY

Title

Journal

Author(s)

Publication Date

Can Luxury Be Sustainable and Still Create Value for a Sustainable Future?

Aslı Tolunay

Fulya Midilli Muskara

2024/4/11

Inconspicuous Luxury Consumption: Another Form of New Luxury?

Aslı Tolunay Kuşçu

2021

An empirical investigation on influencer marketing: The impact of content-related, follower-related and influencer-related factors on consumers’ purchase intentions

Istanbul Management Journal

Sarra Daimi

Aslı Tolunay

2021/7/1

An Exploratory Study on Turkish Consumers’ Attitude And Purchase Intention Towards Green Products

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Fulya Midilli

Aslı Tolunay

2021/3/31

Analyzing online shopping behavior from the perspective of YouTube: Do Vlog content and Vlogger characteristics matter

OPUS Uluslararası Toplum Araştırmaları Dergisi

Aslı Tolunay

Hüseyin Ekizler

2021/9

Kurumsal Yetkinlik ile Satın Alma Niyeti Arasındaki İlişkide Müşteri Kurum Özdeşlemesi ve Algılanan Olumsuz Duyurumun Etkisine Yönelik Bir Araştırma

Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi

Aslı KUŞÇU

Merve KOÇOĞLU SAZKAYA

Burçak VATANSEVER DURMAZ

2020

Employer Branding in the Digital Era

Aslı Kuşçu

2020

The Interplay Between “Inter-functional Coordination”,“Competitor Orientation”,“Brand Orientation” and “Customer Orientation”; An Example from the Turkish Retail Industry

Dilek Sağlık ÖZÇAM

Aslı Tolunay KUŞÇU

2020

See List of Professors in Aslı TOLUNAY University(Yeditepe Üniversitesi)