Önder Kethüda
Düzce Üniversitesi
H-index: 9
Asia-Turkey
Top articles of Önder Kethüda
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency | Journal of Consumer Behaviour | Murat Aktan Önder Kethüda | 2024/1 |
The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines | Istanbul Business Research | Önder Kethüda DİL Emre Mehmet Akif Öncü | 2023/9/1 |
The role of social media marketing activities in converting existing students into university advocates | Journal of Marketing for Higher Education | Önder Kethüda Yusuf Bilgin | 2023/7/22 |
Üniversitelerde Öğrenci Memnuniyetini ve Sadakatini Artırmanın Bir Aracı Olarak Sosyal Medya Pazarlama Aktiviteleri | Alanya Akademik Bakış | Yusuf BİLGİN Önder KETHÜDA Eda Nur YILMAZ | 2023/5/5 |
Positioning strategies and rankings in the HE: congruence and contradictions | Journal of Marketing for Higher Education | Önder Kethüda | 2023/1/2 |
Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands | Journal of Marketing for Higher Education | Önder Kethüda | 2022/4/6 |
Charity social media marketing and its influence on charity brand image, brand trust, and donation intention | VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations | Yusuf Bilgin Önder Kethüda | 2022/10 |
Which matters more in higher education: social environment or teaching excellence? A comparison between private and public universities | Yükseköğretim Dergisi | Önder Kethüda | 2021/3/5 |
Yükseköğretimde Kalitenin Akademik Çekicilik Üzerindeki Etkisinde Fiyatın Aracı Rolü | Yükseköğretim ve Bilim Dergisi | Önder KETHÜDA | 2020/1/4 |
Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis | Önder Kethüda | 2020 | |
MAĞAZA İMAJ BİLEŞENLERİNİN PREMİUM ÖZEL MARKALI ÜRÜNLERE İLİŞKİN MÜŞTERİLERİN KALİTE ALGISINA VE SATIN ALMA NİYETİNE ETKİSİ | Pazarlama ve Pazarlama Araştırmaları Dergisi | Önder Kethüda | 2020 |
The mediating role of the price in the relationship between quality and academic attractiveness of higher education | Journal of Higher Education and Science | Önder KETHÜDA | 2020 |
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